We want to make product managers shine

Spreadsheets, presentations, wireframes, bug trackers, Kanban boards, calendars, word processing docs, sticky notes, ugh.
Sounds familiar?

As a product manager you shift between different stakeholders and workflows on a regular basis, working across strategy and execution and managing multiple stakeholders. Basically, plate spinner, balls juggler, you name it. And to do that, you need some help, and this is where craft.io comes in.

We think there’s a better way for you to build better products, and we think product managers deserve their own product. That’s why we created Craft.io.

Craft.io is a product management platform built for product managers.

Craft.io gives you a comprehensive, streamlined, intuitive platform for planning and managing your products. With Craft.io you’ve got strategy, ideas and feedback, roadmaps, prioritization, progress, and team collaboration, all at your fingertips, in one slick, easy-to-use platform.

We believe that when you can understand your customers, remove friction, navigate expectations, and ship great products, you will shine. That’s why we designed Craft.io


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    Elad Simon

    Co-founder and CEO

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    Nir Erlich

    Co-founder and CPO

See what our customers say about Craft.io

Education Manager
Paul DavisEducation Manager
Craft.io supports the entire product management life cycle with a rich and easy to use interface.


Senior UX designer
Dan DilworthSenior UX designer
Totally in love with the simplicity. The visual user story view is a game changer.


Chief operation officer
George PaskChief operation officer
Love this! It is great for collaboration with development team. We have integrated JIRA and now I have the whole vision of product development.

Scale lab

UX Strategist
Darin SuthapongUX Strategist
OMG!!!!! The look and feel. I LOVE THIS PRODUCT! It's like my dream has come true. Thanks Craft.io for your awesome work!

Indie dish

VP of Engineering
Matt WeghorstVP of Engineering
...the best combination of stakeholder friendly and team friendly features on the market.

Social native

Product manager
Kristóf Kovács-EgriProduct manager
Craft.io is one of the greatest tools we ever used, we really like to pitch it to other startups and friends, and everybody is mindblown by it.


Product manager
Benjamin PayetProduct manager
Craft.io is really intuitive and has plenty of features which are really useful. It brings methods but it's flexible enough not to undermine creativity.


Ready to build great products?