1. User Persona and Buyer Persona – What’s the difference?

    The term `persona` has become widely used in many fields and implemented for many purposes. It’s worthwhile to take time

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    Jeremy Last Content Manager, Craft.io

  2. 5 Product Management Podcasts to Get Hooked On in 2019

    I have to confess that for a content writer focusing on technology, I was a late adapter of the Podcast

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    Elad Simon CEO, Craft

  3. Lean and Agile: What’s the Difference?

    Sometimes it’s good to go back to the basics and examine basic concepts we often refer to without fully understanding

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    Elad Simon CEO, Craft

  4. 5 product management books to read in 2019

    Nothing compares to the value of opening yourself to inspiration by reading what others working in your field have to

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    Elad Simon CEO, Craft

  5. What to keep in mind when you are naming your product

    What’s in a name? That which we call a rose By any other word would smell as sweet; William Shakespeare,

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    Elad Simon CEO, Craft

  6. Lessons to learn from famous product fails

    As 2018 draws to a close, it seems natural to look back and sum up the year we are leaving

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    Elad Simon CEO, Craft

  7. 6 common mistakes product managers should avoid

    “I have not failed. I’ve just found 10,000 ways that won’t work.” — Thomas Edison There are few professions where

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    Elad Simon CEO, Craft

  8. Productivity Boosting Tips For Busy Managers

    Increasing productivity is one of the most frequent goals for companies, workers, and managers across industries. Especially for those of us

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    Elad Simon CEO, Craft

  9. What Product Managers Should Know About Data Science

    Data Science is one of those professional terms that seems to have appeared suddenly and spread rapidly to industry conversations

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    Elad Simon CEO, Craft