In an era of rapid AI adoption, product leadership faces a crucial challenge: how to move beyond static roadmaps and legacy integrations to build truly intelligent, context-aware product workflows.

Join Amos (Craft.io) and Anders Farrugia, SVP of Product & Technology at UPSTACK, on October 15th at 5PM CEST/11AM EDT for the third session in our MCP series: “How UPSTACK increased efficiency using Craft.io’s MCP”. They will explore how UPSTACK transitioned from standard UI and API workflows to Craft.io’s Model Context Protocol (MCP). Discover how bridging live product roadmaps, strategy, and metrics with AI tools transformed UPSTACK’s system of record into an AI-native operational hub across Engineering, Product, Marketing, and Change Management.

What You Will Walk Away With

• Moving Beyond Legacy APIs: Why transitioning to Craft.io’s Model Context Protocol (MCP) unlocks faster, context-aware decision-making across product, engineering, and operations.
• The Real-World Adoption Journey: Practical, honest insights on rolling out MCP-enabled workflows, overcoming initial friction, and connecting non-product teams to a single source of truth.
• Measurable ROI & Future of Product Ops: How AI-native product workflows eliminate meeting overhead, accelerate delivery cycles, and fundamentally evolve the PM role.

Featured Speaker

Anders Farrugia, SVP of Product & Technology, UPSTACK.

Bringing over 27 years of technology leadership experience at industry leaders like BlackBerry, iCIMS, and Bell Canada, Anders oversees UPSTACK’s engineering and product operations. He spearheads the development of the UPSTACK Operating System, pioneering AI-native product workflows that accelerate software delivery.

Can’t make the live session?

Register anyway! We’ll send the full recording and key takeaways straight to your inbox after the event concludes.