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When it comes to successful new product development, productivity is key. Entrepreneurs seeking to remain relevant, efficacious and profitable must continuously conceive and develop new products that not only make it to the market, but also deliver great value to target audience members. It’s crucial for businesses to understand what consumers want, whether similar products already exist on the market and how they can create products superior to those developed by their competition. To take great product ideas and translate them into even greater final physical products, a new product development strategy (NPD strategy) is of the essence.
Defining user personas is a technique used in product development to model target customers, formalized as realistic, yet still fictional, characters. Creating user personas in UX involves a certain degree of research. You need to get to know your target audience to be able to create goal-directed archetypes that focus on customer needs, behavioral attributes, context and demographics to successfully serve your product management needs. There are several types of user personas for UX, including complex, lean (proto-personas), empathy, goal-oriented/design and marketing/demographic personas.
A product roadmap is a document that defines your value guidelines and helps to focus your resources on critical technologies needed to achieve defined goals. This help is important, as it allows to use limited investments and research more effectively. Roadmaps help big companies, research organizations and other industry foundations to plan their actions for success in the future markets. In the creation of technology, roadmaps are the path to the definition of a service or product requirements, combined with their technological alternatives, and the development of necessary technology plans creating or obtaining the goals, etc. That is why every product manager should learn how to build effective roadmaps as part of their skill set.
Kanban is a visual system for managing work, visualizing both the workflow process and the actual work passing through it. The word “Kanban” translated roughly from Japanese means “a visual card” or a “placard”. First introduced by automotive giant Toyota during the early 1940s, the Kanban process represents a scheduling system that tells us what, when, and how much to produce. This system of workflow management turned out to be a huge success since it ideally controlled and tracked the entire work process. Since then, it has been adopted by a variety of businesses, regardless of their size or industry. The Kanban method is a process that can gradually improve the workflow of any business and subsequently reduce working time while increasing the value of your products and services. The Kanban board is the main means of implementation of this method. It’s a simple system of vertical and horizontal lanes that gives you the ability to map out your unique workflow, making the working process transparent and easy to track. And here is the deal: Its strongest asset is the ability to create a picture – a visual display of the process which helps our brains process the information faster and complete the tasks more efficiently.
User Stories are one of the basic tools that help product developers keep the user in mind while defining the product and its features. They are best defined as tiny bits of functionalities written from the user perspective. While User Personas highlight who your users are, User Stories examine what they do. The fact that the user story is written from the user perspective allows designers and developers to relate to the task and understand the reasoning behind it. The format of the user stories enables development teams to better understand the task and how it relates to the other parts of the product.
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