Craft.io Product Strategy Software: Elevate Your Product Management

Unlock the full potential of your product management with Craft.io's Product Strategy Software. Our platform is crafted to streamline your strategic planning and execution, empowering product teams to make informed decisions and drive success. By enhancing collaboration, improving decision-making, and integrating seamlessly with your existing tools, Craft.io offers a comprehensive solution for today's product managers.

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craft.io Strategic Inputs Screen shot example

Clarify your product vision

Craft a clear, shared product vision to guide your team. Align stakeholders by documenting your long-term direction in one place, so everyone understands what you're building, why, and how it fits into your broader product strategy framework.

Centralize your user personas

Create and manage persona cards to build user-centric product strategies. Bring your team closer to your customers. With dedicated persona management, you ensure every product decision is grounded in real user needs, an essential pillar of any successful product development strategy.

OKRs

Set, track, and adapt product OKRs with your team.
Define strategic objectives that support your product development strategy, and track measurable results in one place. Easily tie goals back to your software product management processes.

Product teams love craft.io

“craft.io makes it so easy to tie everything we do to OKRs and other metrics that it’s proving to be one of the most valuable tools in Kingfisher’s move to a product-led culture.”

Matt Jackson

Group Product Manager, Kingfisher

“The bar for what makes a great product gets higher every year. craft.io is a testament to that. We expect them to keep defining what it means to be at the cutting edge of product, not only in 2023 but also in the years to come.”

SC Moatti

Founding CEO, Products That Count

“Now that we have a software solution designed specifically for product management, our agile teams are able to connect OKRs directly to items on their roadmaps and quickly weigh competing items by applying the prioritization models built right into craft.io.”

Sagar Medandarao

Product Management CoE, Fannie Mae

"craft.io is the first solution I’ve ever used that lets me do just about all of my product work in one environment. That saves me hours every week.”

Jack Yulzari

Product Team Manager, AI21 labs

“Of all the benefits we’re receiving from craft.io, I think the most significant is being able to view, analyze, and share the same data in many different ways.”

Petra Angeli

VP of Products, Acolad

“... we extended the product delivery with the product discovery part, driven by insight from customers in one tool!!”

Marcin Jedrzejczak

Lead Product Manager, SAP

"Everything on one place".

Soledad Rivero

Scrum Master, Kimberly-Clark

“The full package for road mapping, feedback gathering tool that will truly enable any PM.”

Stephan Becker

Sr Product Manager, Radicle Balance

"At SaaS Awards, we were most impressed with craft.io's Guru layer, which provides teams with easy access to hundreds of best-practice templates and views."

Annabelle Whittall

Lead Judge, SaaS Awards

"craft.io offers the possibility to set up multiple views that adjust to your needs: roadmap prioritization, capacity planning, or simply demand intaking."

Victoria Pacialeo

Product Owner eCommerce, Kimberly-Clark

“This tool is a one-stop-shop for product management. craft.io helped us stay on top of our product management work, but it has also helped us learn how to be a better product team.”

Yonatan Schreiber

CEO & Co-Founder, blings.io

“With craft.io, we have an always-updated roadmap and a single source of truth that anyone in the company can view. I can’t overstate how valuable that is.”

Ventsi Tasev

Group Product Manager, quickbase

“You are pro-grade product managers. Delivering better outcomes and driving continuous improvement.”

Rusty Zaspel

Transformation Champion & Senior Marketing Leader, Kimberly-Clark

"…the best combination of stakeholder friendly and team friendly features on the market."

Matt Weghorst

VP of Engineering, Social Native

craft.io is the perfect product for product managers. It makes it very easy to manage your products all the way from Strategy to detailed implementation lifecycles.

Abhijit Dev

Lead Product Manager, IMImobile, Cornell University

Product Management, easier. It's also a clearly modern web app, unlike most of its competitors. You can easily create stories and issues out of notes.

Alexander Holley

Product Owner, Artos Systems

craft.io supports the entire product management life cycle with a rich and easy to use interface. The kanban boards are well designed and implemented.

Paul Davis

Product Manager, Cornell University, Cisco

Transform Your Product Strategy Today

Craft.io’s Product Strategy Software is your partner in building successful products. Experience the difference with our powerful, intuitive platform designed to elevate your product management process. Whether you’re a startup or an established enterprise, Craft.io provides the tools and insights you need to innovate and succeed.

FAQ

What is a product strategy software?

Product strategy software, like Craft.io, is a platform that helps teams define, plan, and track their product strategies, goals, and roadmaps in one place.

What is an example of a product strategy?

An example is launching a user-friendly SaaS tool for small businesses, focusing on ease of use, key integrations, and excellent support to win market share.

How to structure a product strategy?

Start with your vision, define target users, set clear goals (like OKRs), outline key features, and track progress, Craft.io provides templates to guide this process.