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What Is Product Planning? Product planning encompasses all the actions involved in bringing a product from idea through market launch, and then continuing to manage and enhance the product throughout its lifecycle. Effective product planning will include many steps and will differ from company to company. But here are some of the most important and […]
What Is Product Management? Product management is the strategic role responsible for the market success of a particular product, often from concept through the product’s lifecycle. In most companies, a Product Manager’s job will include market research, creating user personas for the products the company plans to build, analyzing and prioritizing ideas for features and […]
In the world of software development each member of the product team usually has a clearly defined role – from the developers to QA technicians and the product manager. However, one of the positions that people can become confused about is the Product Marketing Manager. Most product teams seem to have one, but what exactly […]
One great way to understand what a Product Manager does is to think of the role as similar to a sports coach. Managing products requires coordinating, guiding, and inspiring many people across a business. And just as coaches probably can’t run as quickly or jump as high as their players, most Product Managers don’t have […]
Every superhero has an origin story. And if you’re hoping to build a successful career in product management or product leadership — both of which are professions filled with genuine heroes — starting out as a Junior Product Manager might be your origin story. So let’s briefly review what that role will involve and […]
From creating Roadmaps to writing User Stories, the Product Manager role is one of the most intriguing in tech companies today.
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