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What Is Product Management? Product management is the strategic role responsible for the market success of a particular product, often from concept through the product’s lifecycle. In most companies, a Product Manager’s job will include market research, creating user personas for the products the company plans to build, analyzing and prioritizing ideas for features and […]
In the world of software development each member of the product team usually has a clearly defined role – from the developers to QA technicians and the product manager. However, one of the positions that people can become confused about is the Product Marketing Manager. Most product teams seem to have one, but what exactly […]
You might have seen Technical Product Manager positions advertised and not be totally clear what it’s all about. One of the biggest questions is what is the difference between a Technical Product Manager and simply a regular Product Manager? Well, really it is all about the individual’s expertise and then how they use that expertise […]
If you want to become a product manager and you don’t have any significant experience in the role then you’re most likely be applying for Junior Product Manager roles. And while this is clearly an entry-level position, you’ll still have the responsibility and creative scope of a regular PM, just with the understanding that it […]
From creating Roadmaps to writing User Stories, the Product Manager role is one of the most intriguing in tech companies today.
User stories are the building blocks of agile product development. Find out how to build user stories and how they differ from features.