Craft.io MCP brings product management into the AI era. Connect AI tools like ChatGPT and Claude to your complete product context and enable intelligent workflows across strategy, planning, and execution. Craft.io remains your system of record while AI works across Craft.io and connected tools like Figma, Mixpanel, Slack, and more.
As product teams scale, critical context gets scattered across tools and workflows. AI can assist in isolated tasks, but without full product context it cannot reason across strategy, planning, and execution. Craft.io MCP solves this by connecting AI to the complete product system—so it can understand what’s being built, why it matters, and how everything connects across the organization.
Most AI tools operate with limited context. Craft.io MCP gives AI access to your complete product system, enabling it to understand product decisions, generate outputs, and take action across the entire lifecycle. Build reusable AI workflows powered by shared product intelligence, not isolated prompts.
Craft.io MCP creates a shared context layer across product, operations, customer-facing teams, and delivery teams. Everyone works from the same product intelligence while using the tools they already know. AI can analyze feedback, support planning, generate documentation, and connect workflows across your product ecosystem.
Every MCP connection follows your existing Craft.io permissions. AI access is authenticated, governed, and limited to the areas and actions you define. Maintain full control over how AI interacts with your product data, with permissions, access boundaries, and activity tracking enforced directly through Craft.io.
“craft.io makes it so easy to tie everything we do to OKRs and other metrics that it’s proving to be one of the most valuable tools in Kingfisher’s move to a product-led culture.”
Matt Jackson
Group Product Manager, Kingfisher
“The bar for what makes a great product gets higher every year. craft.io is a testament to that. We expect them to keep defining what it means to be at the cutting edge of product, not only in 2023 but also in the years to come.”
SC Moatti
Founding CEO, Products That Count
“Now that we have a software solution designed specifically for product management, our agile teams are able to connect OKRs directly to items on their roadmaps and quickly weigh competing items by applying the prioritization models built right into craft.io.”
Sagar Medandarao
Product Management CoE, Fannie Mae
"craft.io is the first solution I’ve ever used that lets me do just about all of my product work in one environment. That saves me hours every week.”
Jack Yulzari
Product Team Manager, AI21 labs
“Of all the benefits we’re receiving from craft.io, I think the most significant is being able to view, analyze, and share the same data in many different ways.”
Petra Angeli
VP of Products, Acolad
“... we extended the product delivery with the product discovery part, driven by insight from customers in one tool!!”
Marcin Jedrzejczak
Lead Product Manager, SAP
"Everything on one place".
Soledad Rivero
Scrum Master, Kimberly-Clark
“The full package for road mapping, feedback gathering tool that will truly enable any PM.”
Stephan Becker
Sr Product Manager, Radicle Balance
"At SaaS Awards, we were most impressed with craft.io's Guru layer, which provides teams with easy access to hundreds of best-practice templates and views."
Annabelle Whittall
Lead Judge, SaaS Awards
"craft.io offers the possibility to set up multiple views that adjust to your needs: roadmap prioritization, capacity planning, or simply demand intaking."
Victoria Pacialeo
Product Owner eCommerce, Kimberly-Clark
“This tool is a one-stop-shop for product management. craft.io helped us stay on top of our product management work, but it has also helped us learn how to be a better product team.”
Yonatan Schreiber
CEO & Co-Founder, blings.io
“With craft.io, we have an always-updated roadmap and a single source of truth that anyone in the company can view. I can’t overstate how valuable that is.”
Ventsi Tasev
Group Product Manager, quickbase
“You are pro-grade product managers. Delivering better outcomes and driving continuous improvement.”
Rusty Zaspel
Transformation Champion & Senior Marketing Leader, Kimberly-Clark
"…the best combination of stakeholder friendly and team friendly features on the market."
Matt Weghorst
VP of Engineering, Social Native
craft.io is the perfect product for product managers. It makes it very easy to manage your products all the way from Strategy to detailed implementation lifecycles.
Abhijit Dev
Lead Product Manager, IMImobile, Cornell University
Product Management, easier. It's also a clearly modern web app, unlike most of its competitors. You can easily create stories and issues out of notes.
Alexander Holley
Product Owner, Artos Systems
craft.io supports the entire product management life cycle with a rich and easy to use interface. The kanban boards are well designed and implemented.
Paul Davis
Product Manager, Cornell University, Cisco
