Build great products together, anywhere empowers product teams to collaborate seamlessly, connect with stakeholders and deliver better products.

Thousands of Product Managers use every day

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Enjoy seamless integration with your favorite agile product development software tools integrates easily with the most popular agile product development and user feedback tools — including JIRA, Azure, Intercom, Zendesk — so you can connect your product plans to teams across your organisation.


Get the feedback you need to make informed product management strategy decisions. Collect customer input from CRM and support systems and merge it with product ideas from your company-branded idea portal. Then, turn these into clearly defined features.


Make great product decisions. Use our planning tools to articulate and connect your product vision, strategy, and personas to goals , initiatives, and product features. Easily prioritize what to build next and plan efficient work with your dev team.


Create visually compelling roadmaps to give your customers, management and teams insight into your product decisions and let them know what’s coming up. It’s quick and easy to LiveShare them with internal and external stakeholders.

Product Management FAQs

  • What are the advantages of Product Management software?

    A dedicated product management platform consolidates all the elements in your product planning process, giving you the confidence to make better, more informed product management decisions. With every feature connected across the platform, and direct integration with your dev team’s task management software, you’ll always have all the product data you need at your fingertips.

  • What’s the best way to plan your product?

    To be a successful product manager it is essential to be fully aware of all the features you are working on right now and what you’ve got in the pipeline. A custom-built product management tool like can be integrated directly with your dev team’s task management software, significantly improving the level of collaboration while giving you the confidence to stay on top of your product planning.

  • Why is customer feedback important for product management?

    We all like to think we know best when it comes to adapting our products and adding new features. But in reality, there is only so much we can know without checking in with the people that matter most: the customers who use the products on a regular basis. If you want to create successful user-centric products you need to go and find out what the customers like and don’t like and what they really want.

  • What is a dynamic product roadmap?

    A dynamic product roadmap is an interactive product timeline, built using an integrated product management platform like Having your backlog, list of upcoming features, feedback and dev tasks all directly linked to the roadmap streamlines the planning process and supercharges the presentation experience. And the option to share a live version that is always updated ensures the roadmap remains relevant long after you’ve presented it and emailed it to everyone in the room.

See what our customers say about Craft

Paul Davis
Education Manager supports the entire product management life cycle with a rich and easy to use interface.

Dan Dilworth
Senior UX designer

Totally in love with the simplicity. The visual user story view is a game changer.

George Pask
Chief operation officer

Love this! It is great for collaboration with development team. We have integrated JIRA and now I have the whole vision of product development.

Matt Weghorst
VP of Engineering

…the best combination of stakeholder friendly and team friendly features on the market.

Kristóf Kovács-Egri
Product manager is one of the greatest tools we ever used, we really like to pitch it to other startups and friends, and everybody is mindblown by it.

Benjamin Payet
Product manager is really intuitive and has plenty of features which are really useful. It brings methods but it’s flexible enough not to undermine creativity.

Ready to build great products?