Define Product Stories

Use Craft’s intuitive editor to define your features, epics and stories. Visual designs can easily be added and stories can be marked directly on them. Every element you define is dynamically connected to your roadmap and other elements of your product.

“I love the product. It is everything that I am looking for. Before we had to use Google Sheet for planning product roadmap, Trello for tracking process, and Google Docs/Jira/Github for product documentation. Now, I have everything in one place with all the tools I need.”
Brian Le Vu, Uber

Map User Experiences

Use Craft’s user story mapping capabilities to lay out the user journey. Develop the backbone, steps, and activities in a visual format. Prioritize what’s important now versus later, by splitting up activities into different releases.

“All the tools I need are here; all in one place. I can work more efficiently, and so can my teams.”
Mike Rowan, SendGrid Labs

Plan your Roadmap

Lay out the high level perspective of what will happen over time, by specifying major releases, milestone goals, and initiatives. The end result is a beautiful single roadmap that can be shared with interested stakeholders or amongst team members.

" allows us to easily collaborate between our product team and the multiple stakeholders involved through 4 countries. We can discuss our ideas and plan our sprints and releases, with the assurance that anyone can easily see and understand what is going on.”
Anys Mechkar, Proximedia, Publicis Group

Prioritize Work

Specify what will get done in the short term by prioritizing different units of work – stories, requirements, improvements, bugs, and tasks. Work units can be prioritized by assigning different values and by dragging-and-dropping them in a list.

“Craft is the single source of truth for our product team. In it, we centralize all questions for each third-party and client, and our full backlog. No more time wasted updating Google Spreadsheets and Jira, Craft takes care of it, and allows us to focus on our job, building the right product.”
Théo Blochet, Fueled

Manage Workflows

Turn plans into action by assigning units of work to teams. Stories that require multiple teams can be assigned to different people or various teams, depending on what best suits your needs. Each team has their own custom workflow that defines their process.

“ allows our product team to effectively and efficiently communicate the high level roadmap to our executives and engineers, and dive into the details when necessary. It allows the different teams in our company to have a single source of truth; giving confidence to all that they are always looking at the most updated information.”
Ryan Schneider, SuperPedestrian

Integrate with Other Tools

Let developers continue to work with the tools they use to get their job done. Craft automatically syncs with other tools, like JIRA and GitHub, so everybody stays on the same page.

Creating Products is a Team Sport

Craft makes it easy to get all key parties involved in the product creation process.


Executives can provide input on ideas, review details, and stay up-to-date on the latest information. They can also share the roadmap and other assets with interested parties.


Developers can manage their day-to-day workflow and easily access all necessary details in a single place.

User Experience Designers

UX teams can see user story maps, features, epics, and stories in one place and can easily connect designs with stories.

Customer-Facing Teams

Customer-facing teams can provide input on ideas and features based on what they hear from customers. They can also inform customers on what is happening, both the short and the long term.


Customers can provide feedback on ideas under consideration.

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