Guru: Product Management Best Practices, Built In

Lead the path to great product
management with best practices built-in
every step of the way.

Guru by Craft.io is the knowledge layer, designed to give product managers and teams a true home for best practices. Guru brings together a comprehensive library of curated templates, proven methodologies, and dynamic views, so your team can embed product management excellence into every step of their workflow. With Guru, you streamline processes, foster alignment, and make confident, data-driven decisions throughout your product lifecycle.

What is Guru?

Guru is an integrated knowledge layer crafted for today’s product teams, delivering best-in-class product management practices at every stage. Instantly access:

– Curated templates for roadmaps, release planning, and retrospectives.

– Frameworks like RICE, MoSCoW, and Kano to guide prioritization and decision-making.

– Methodologies including Agile, Scrum, and Kanban, complete with step-by-step guides and checklists.

With Guru, you can standardize your processes, develop your team’s expertise, and keep everyone aligned from ideation through delivery. This single source of truth ensures that every stakeholder, from product owners to developers, works together seamlessly, reducing miscommunication and accelerating your time-to-market.

Guru is especially valuable for organizations managing multiple products or distributed teams, centralizing knowledge and best practices to make onboarding and continuous improvement effortless.

Guru Product Management Views

Make better product decisions by adding any one of our built-in views.

More about Guru Views

Template Guru for Product Strategy

Create high-powered strategic assets to make better informed decisions with the most effective and high impact product management templates around. Understand your users, analyze competitors, write better stories and identify the strengths and weaknesses of your product.

Guru Questions for Product Development

Use template questions in your feedback forms to uncover what users really need.

Guru Fields for Product Management Best Practices

Add custom preset fields that follow product management best practices.

Guru Terminology for Product Teams

Add standard product management terms to your strategy, roadmap, and product structure.

Guru Prioritization Tools for Product Managers

Prioritize Epics using proven methods, including RICE, Value/Effort, and Now/Next/Later.

Get Started with Guru

Give your team a true home for product management best practices. Unlock your team’s potential with Guru on Craft.io and transform the way you build products. Sign up for a free trial to explore Guru’s capabilities, or reach out for a personalized demo to see how Guru can help your team thrive.

Product teams love craft.io

“craft.io makes it so easy to tie everything we do to OKRs and other metrics that it’s proving to be one of the most valuable tools in Kingfisher’s move to a product-led culture.”

Matt Jackson

Group Product Manager, Kingfisher

“The bar for what makes a great product gets higher every year. craft.io is a testament to that. We expect them to keep defining what it means to be at the cutting edge of product, not only in 2023 but also in the years to come.”

SC Moatti

Founding CEO, Products That Count

“Now that we have a software solution designed specifically for product management, our agile teams are able to connect OKRs directly to items on their roadmaps and quickly weigh competing items by applying the prioritization models built right into craft.io.”

Sagar Medandarao

Product Management CoE, Fannie Mae

"craft.io is the first solution I’ve ever used that lets me do just about all of my product work in one environment. That saves me hours every week.”

Jack Yulzari

Product Team Manager, AI21 labs

“Of all the benefits we’re receiving from craft.io, I think the most significant is being able to view, analyze, and share the same data in many different ways.”

Petra Angeli

VP of Products, Acolad

“... we extended the product delivery with the product discovery part, driven by insight from customers in one tool!!”

Marcin Jedrzejczak

Lead Product Manager, SAP

"Everything on one place".

Soledad Rivero

Scrum Master, Kimberly-Clark

“The full package for road mapping, feedback gathering tool that will truly enable any PM.”

Stephan Becker

Sr Product Manager, Radicle Balance

"At SaaS Awards, we were most impressed with craft.io's Guru layer, which provides teams with easy access to hundreds of best-practice templates and views."

Annabelle Whittall

Lead Judge, SaaS Awards

"craft.io offers the possibility to set up multiple views that adjust to your needs: roadmap prioritization, capacity planning, or simply demand intaking."

Victoria Pacialeo

Product Owner eCommerce, Kimberly-Clark

“This tool is a one-stop-shop for product management. craft.io helped us stay on top of our product management work, but it has also helped us learn how to be a better product team.”

Yonatan Schreiber

CEO & Co-Founder, blings.io

“With craft.io, we have an always-updated roadmap and a single source of truth that anyone in the company can view. I can’t overstate how valuable that is.”

Ventsi Tasev

Group Product Manager, quickbase

“You are pro-grade product managers. Delivering better outcomes and driving continuous improvement.”

Rusty Zaspel

Transformation Champion & Senior Marketing Leader, Kimberly-Clark

"…the best combination of stakeholder friendly and team friendly features on the market."

Matt Weghorst

VP of Engineering, Social Native

craft.io is the perfect product for product managers. It makes it very easy to manage your products all the way from Strategy to detailed implementation lifecycles.

Abhijit Dev

Lead Product Manager, IMImobile, Cornell University

Product Management, easier. It's also a clearly modern web app, unlike most of its competitors. You can easily create stories and issues out of notes.

Alexander Holley

Product Owner, Artos Systems

craft.io supports the entire product management life cycle with a rich and easy to use interface. The kanban boards are well designed and implemented.

Paul Davis

Product Manager, Cornell University, Cisco