Remember the Amazon Fire Phone? How about Google Glass? Or Google+? Or the Apple Newton?

Any product team, even at a world-class enterprise, can fail at developing a successful strategy… or executing it effectively.

So, join Nacho Bassino (productdirection.co) and Elad Simon (craft.io) for a no-bull-#$&@ discussion of tips and best practices to help you:

• Identify the right product strategy.
• Ensure your strategy supports your business goals.
• Turn your strategy to an execution plan.
• Leverage strategic tools like roadmaps and OKRs.
• Align your team around a shared product vision.
• Become a product strategy rockstar!