Prioritize with confidence to build what matters
Apply best practice prioritization methodologies to make better strategic product decisions.
Trusted by thousands of product teams
Apply built-in prioritization best practices
With industry top frameworks baked into craft.io, you can dive into prioritization without wasting time on spreadsheet formulas or structuring everything from scratch. Leverage advanced formula operators and custom fields to tailor frameworks to your needs. Weigh competing items with a few clicks, save time and effort and make better-aligned decisions to maximize revenue.
Customize your prioritization model
craft.io offers unparalleled flexibility in evaluating product priorities – with a built-in framework for every kind of PM. Stick to one framework, customize, or use different frameworks for different needs. With RICE, MoSCoW, WSJF, and more built right in, you’re armed with best practices for all your prioritization needs. And craft.io allows unlimited custom fields and customized formulas, because flexibility means flexibility.
Prioritize from a single source of product truth
Review all ideas and prioritization options in the context of your strategy and product vision. Connect your product data and customer feedback to product features to ensure you have all relevant information as you make your product decisions. Seamlessly collaborate and share (only) relevant data with relevant stakeholders in a way they can easily consume – for strategic collaboration and prioritization.