Just because your company sells traditional products or operates brick-and-mortar stores doesn’t mean you need to stick to the product management processes of the 1980s.

The Product Mindset revolution is taking hold across all industries – including retail – and some of the best practices being developed by these forward thinking companies might help your product team.

Join craft.io’s Elad Simon and Matthew Jackson, Group Product Manager of retail giant Kingfisher, to discuss how transitioning to the Product Mindset can help your organization:

• Move from a “deliverables” to a “value-delivery” mindset
• Build an agile development environment
• Work more strategically with key stakeholders
• Find the right product management tools
• Guide senior management to adopt the Product Mindset

Matthew Jackson is Group Product Manager for the international home improvement company Kingfisher, which has more than 1,900 stores across Europe and Asia. Matt’s professional experience spans 35 years, including roles in Supply Chain, Retail Operations, Technology, and Product Management.