craft.io vs. + Azure DevOps
Product teams: stop renting space in your developers’ tool —
and give yourselves the product management home you deserve.
Trusted by thousands of product teams
craft.io and Azure DevOps: complementary but not interchangeable
Azure DevOps is great for helping development teams assign tasks and track progress on sprints. But it’s not designed for strategic product management work. That’s where craft.io comes in.
We built our end-to-end product management platform just for product teams like yours. Use our collaborative workspace to develop strategies, prioritize work, analyze feedback, build roadmaps, and share the right details with each stakeholder.
Syncing your Azure DevOps and craft.io data is easy
Oh, and if your R&D team uses Azure DevOps, that’s great! Use the craft.io-Azure DevOps integration to sync your developers’ tactical progress with your strategic roadmaps.
Does Azure DevOps really meet your product team’s needs?
Let’s see.
Slice & dice data
View data in multiple ways and gain new business insights
Limited functionality
Connect strategy to deliverables
Link each item to personas, OKRs, and other strategic data
Analyze feedback
Use a dedicated feedback portal to help make better decisions
Use Excel-like functionality
View, sort, and edit items in familiar, Excel-like table format
Limited functionality
Customize workflows
Create unique workflows for each team
Limited functionality
Create clear data hierarchy
Use clear data structure for easy backlogging and roadmapping
Limited functionality
Focus on epic level (and above)
View strategic-level data — epic, product, initiative, and portfolio
Manage longer cadences
Plan and view releases or quarters, not just sprints
Product teams love Craft.io
“craft.io makes it so easy to tie everything we do to OKRs and other metrics that it’s proving to be one of the most valuable tools in Kingfisher’s move to a product-led culture.”
Group Product Manager, Kingfisher
“The bar for what makes a great product gets higher every year. craft.io is a testament to that. We expect them to keep defining what it means to be at the cutting edge of product, not only in 2023 but also in the years to come.”
Founding CEO, Products That Count
“Now that we have a software solution designed specifically for product management, our agile teams are able to connect OKRs directly to items on their roadmaps and quickly weigh competing items by applying the prioritization models built right into craft.io.”
Product Management CoE, Fannie Mae
"craft.io is the first solution I’ve ever used that lets me do just about all of my product work in one environment. That saves me hours every week.”
Product Team Manager, AI21 labs
“Of all the benefits we’re receiving from craft.io, I think the most significant is being able to view, analyze, and share the same data in many different ways.”
VP of Products, Acolad
“... we extended the product delivery with the product discovery part, driven by insight from customers in one tool!!”
Lead Product Manager, SAP
"Everything on one place".
Scrum Master, Kimberly-Clark
“The full package for road mapping, feedback gathering tool that will truly enable any PM.”
Sr Product Manager, Radicle Balance
"At SaaS Awards, we were most impressed with craft.io's Guru layer, which provides teams with easy access to hundreds of best-practice templates and views."
Lead Judge, SaaS Awards
"craft.io offers the possibility to set up multiple views that adjust to your needs: roadmap prioritization, capacity planning, or simply demand intaking."
Product Owner eCommerce, Kimberly-Clark
“This tool is a one-stop-shop for product management. craft.io helped us stay on top of our product management work, but it has also helped us learn how to be a better product team.”
CEO & Co-Founder, blings.io
“With craft.io, we have an always-updated roadmap and a single source of truth that anyone in the company can view. I can’t overstate how valuable that is.”
Group Product Manager, quickbase
“You are pro-grade product managers. Delivering better outcomes and driving continuous improvement.”
Transformation Champion & Senior Marketing Leader, Kimberly-Clark
"…the best combination of stakeholder friendly and team friendly features on the market."
VP of Engineering, Social Native
craft.io is the perfect product for product managers. It makes it very easy to manage your products all the way from Strategy to detailed implementation lifecycles.
Lead Product Manager, IMImobile, Cornell University
Product Management, easier. It's also a clearly modern web app, unlike most of its competitors. You can easily create stories and issues out of notes.
Product Owner, Artos Systems
craft.io supports the entire product management life cycle with a rich and easy to use interface. The kanban boards are well designed and implemented.
Product Manager, Cornell University, Cisco
