craft.io vs. + Jira

Product teams: stop forcing product management into Jira. Craft.io empowers product teams with a platform built to plan, prioritize, and win.

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Craft.io Azure DevOps integration dashboard showing product backlog with tasks, sprints, and priorities.

Trusted by thousands of product teams

Stop trying to fit product strategy into a development tool. We provide a clear, in-depth Craft.io vs Jira comparison designed for Product Managers. Discover the best Jira alternatives for project management, and see how Craft.io’s seamless two-way Jira sync connects your high-level product vision directly to execution, unlike other Jira software alternatives.

craft.io and Jira Software: complementary but not interchangeable

Jira is great for helping development teams assign tasks and track progress on sprints. But it’s not designed for strategic product management work. That’s where Craft.io comes in.

We built our end-to-end product management platform just for product teams like yours. Use our collaborative workspace to develop strategies, prioritize work, analyze feedback, build roadmaps, and share the right details with each stakeholder.

Syncing your Jira and craft.io data is easy

Oh, and if your R&D team uses Jira, that’s great! Use the craft.io-Jira integration to sync your developers’ tactical progress with your strategic roadmaps.

Does Jira really meet your product team’s needs?

Let’s see.

Craft.io Azure Integration Benefits

Slice & dice data

View data in multiple ways and gain new business insights

Limited functionality

Connect strategy to deliverables

Link each item to personas, OKRs, and other strategic data

Analyze feedback

Use a dedicated feedback portal to help make better decisions

Use Excel-like functionality

View, sort, and edit items in familiar, Excel-like table format

Limited functionality

Customize workflows

Create unique workflows for each team

Limited functionality

Create clear data hierarchy

Use clear data structure for easy backlogging and roadmapping

Limited functionality

Focus on epic level (and above)

View strategic-level data — epic, product, initiative, and portfolio

Manage longer cadences

Plan and view releases or quarters, not just sprints

One of the Best Jira Alternatives That Helps You Build Smarter

Craft.io gives product teams a place to master product prioritization. You can define outcomes, make choices backed by data, and keep your roadmap clear and connected. With Jira syncing both ways, your work and goals always move together.

Stay Focused on What Matters

With Craft.io, daily work maps to your long term product vision. Real time insights and clear prioritization keep your roadmap tied to business value.

Simplify, Streamline, Succeed

Stop juggling spreadsheets, slides, and scattered Jira tickets. Craft.io unifies product strategy and planning in one place, built for product teams.

Build Alignment and Transparency

Share live roadmaps, priorities, and progress. Stakeholders stay informed and teams move together. Sync with Jira so execution stays in step.

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FAQs

Craft io vs Jira: how are they different?

Jira focuses on delivery and sprints. Craft.io is the home for product strategy, roadmaps, and OKRs. The native sync allows strategy defined in Craft.io to flow seamlessly into Jira for execution.

What is a “Jira alternative,” and who should consider one?

A Jira alternative is a platform that can replace Jira for planning and tracking. It suits teams seeking simpler setup, deeper product strategy, and a tool that engages stakeholders beyond engineering.

What makes Craft.io one of the best Jira alternatives for project management?

Craft.io links strategy to delivery. Visual roadmaps, built in prioritization frameworks, and a feedback portal help teams align on outcomes and communicate plans with confidence.

Why do teams look for alternatives to Jira for product management?

Jira is built for execution and sprints. Product teams need strategic tools like OKR alignment, feedback analysis, and clear planning horizons. Craft.io provides these necessary strategic strengths.

Product teams love Craft.io

“craft.io makes it so easy to tie everything we do to OKRs and other metrics that it’s proving to be one of the most valuable tools in Kingfisher’s move to a product-led culture.”

Matt Jackson

Group Product Manager, Kingfisher

“The bar for what makes a great product gets higher every year. craft.io is a testament to that. We expect them to keep defining what it means to be at the cutting edge of product, not only in 2023 but also in the years to come.”

SC Moatti

Founding CEO, Products That Count

“Now that we have a software solution designed specifically for product management, our agile teams are able to connect OKRs directly to items on their roadmaps and quickly weigh competing items by applying the prioritization models built right into craft.io.”

Sagar Medandarao

Product Management CoE, Fannie Mae

"craft.io is the first solution I’ve ever used that lets me do just about all of my product work in one environment. That saves me hours every week.”

Jack Yulzari

Product Team Manager, AI21 labs

“Of all the benefits we’re receiving from craft.io, I think the most significant is being able to view, analyze, and share the same data in many different ways.”

Petra Angeli

VP of Products, Acolad

“... we extended the product delivery with the product discovery part, driven by insight from customers in one tool!!”

Marcin Jedrzejczak

Lead Product Manager, SAP

"Everything on one place".

Soledad Rivero

Scrum Master, Kimberly-Clark

“The full package for road mapping, feedback gathering tool that will truly enable any PM.”

Stephan Becker

Sr Product Manager, Radicle Balance

"At SaaS Awards, we were most impressed with craft.io's Guru layer, which provides teams with easy access to hundreds of best-practice templates and views."

Annabelle Whittall

Lead Judge, SaaS Awards

"craft.io offers the possibility to set up multiple views that adjust to your needs: roadmap prioritization, capacity planning, or simply demand intaking."

Victoria Pacialeo

Product Owner eCommerce, Kimberly-Clark

“This tool is a one-stop-shop for product management. craft.io helped us stay on top of our product management work, but it has also helped us learn how to be a better product team.”

Yonatan Schreiber

CEO & Co-Founder, blings.io

“With craft.io, we have an always-updated roadmap and a single source of truth that anyone in the company can view. I can’t overstate how valuable that is.”

Ventsi Tasev

Group Product Manager, quickbase

“You are pro-grade product managers. Delivering better outcomes and driving continuous improvement.”

Rusty Zaspel

Transformation Champion & Senior Marketing Leader, Kimberly-Clark

"…the best combination of stakeholder friendly and team friendly features on the market."

Matt Weghorst

VP of Engineering, Social Native

craft.io is the perfect product for product managers. It makes it very easy to manage your products all the way from Strategy to detailed implementation lifecycles.

Abhijit Dev

Lead Product Manager, IMImobile, Cornell University

Product Management, easier. It's also a clearly modern web app, unlike most of its competitors. You can easily create stories and issues out of notes.

Alexander Holley

Product Owner, Artos Systems

craft.io supports the entire product management life cycle with a rich and easy to use interface. The kanban boards are well designed and implemented.

Paul Davis

Product Manager, Cornell University, Cisco

craft.io vs. + Jira

Trusted by thousands of product teams

craft.io and Jira Software: complementary but not interchangeable