Product Portfolio Management

Q: What is portfolio product management?

At Craft.io, portfolio product management means providing product leaders with a unified platform to oversee multiple products, align strategy with execution, and manage cross-team initiatives, all from a single, intuitive workspace.

Q: What is a product portfolio strategy?

A product portfolio strategy in Craft.io is a structured approach to managing multiple products in alignment with business goals. Our platform helps you define, communicate, and execute that strategy through connected planning, prioritization, and standardized workflows.

Our Product Portfolio Management Software is built to support product leaders and teams with a central workspace where strategy and execution come together. As your product portfolio grows, Craft.io provides the clarity, structure, and insights to align your portfolio strategy, drive team collaboration, and maximize ROI across every product and initiative

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Portfolio backlog dashboard showing product lines, tasks, statuses, and capacity planning columns in a software interface.

Connect Product Portfolio Strategy with Execution

Bridge strategic planning with hands-on delivery across your entire product portfolio. Get a high-level overview of all data, manage dependencies, and craft tailored roadmaps to share the right vision with each stakeholder. With Craft.io, your portfolio management solution evolves with your goals, supporting focus and flexibility.

chart view of portfolio initiatives with color-coded timelines and dependencies in a project management software interface.

Plan and Prioritize with Product Portfolio Management Tools

Coordinate, prioritize, and track initiatives using industry-leading product portfolio management tools. Connect high-level strategies to actionable tasks and empower teams to contribute meaningfully toward shared goals. From backlog grooming to roadmap planning, Craft.io enables seamless product strategy and management solutions.

Teams collaborating and standardizing workflows using project portfolio management software

Standardize your portfolio processes

Create consistency with standardized portfolio processes across teams, departments, and product lines. Use a unified data model to manage dependencies, improve decision-making, and reduce silos. Ensure that everyone is working from the same playbook, whether you’re launching new features or scaling existing products.

FAQs

What is portfolio product management?

At Craft.io, portfolio product management means providing product leaders with a unified platform to oversee multiple products, align strategy with execution, and manage cross-team initiatives, all from a single, intuitive workspace.

What is the goal of product portfolio management?

Our goal at Craft.io is to help organizations align business objectives with product execution, prioritize key initiatives, and maximize ROI across all product lines using streamlined portfolio processes and real-time visibility.

How to build a product management portfolio?

With Craft.io, building a product management portfolio means organizing your strategic initiatives, connecting them to execution, and creating visibility into your decision-making and impact, empowering product managers to showcase their work clearly and effectively.

What is a product portfolio strategy?

A product portfolio strategy in Craft.io is a structured approach to managing multiple products in alignment with business goals. Our platform helps you define, communicate, and execute that strategy through connected planning, prioritization, and standardized workflows.

What Product Leaders Say About Craft.io

“craft.io makes it so easy to tie everything we do to OKRs and other metrics that it’s proving to be one of the most valuable tools in Kingfisher’s move to a product-led culture.”

Matt Jackson

Group Product Manager, Kingfisher

“The bar for what makes a great product gets higher every year. craft.io is a testament to that. We expect them to keep defining what it means to be at the cutting edge of product, not only in 2023 but also in the years to come.”

SC Moatti

Founding CEO, Products That Count

“Now that we have a software solution designed specifically for product management, our agile teams are able to connect OKRs directly to items on their roadmaps and quickly weigh competing items by applying the prioritization models built right into craft.io.”

Sagar Medandarao

Product Management CoE, Fannie Mae

"craft.io is the first solution I’ve ever used that lets me do just about all of my product work in one environment. That saves me hours every week.”

Jack Yulzari

Product Team Manager, AI21 labs

“Of all the benefits we’re receiving from craft.io, I think the most significant is being able to view, analyze, and share the same data in many different ways.”

Petra Angeli

VP of Products, Acolad

“... we extended the product delivery with the product discovery part, driven by insight from customers in one tool!!”

Marcin Jedrzejczak

Lead Product Manager, SAP

"Everything on one place".

Soledad Rivero

Scrum Master, Kimberly-Clark

“The full package for road mapping, feedback gathering tool that will truly enable any PM.”

Stephan Becker

Sr Product Manager, Radicle Balance

"At SaaS Awards, we were most impressed with craft.io's Guru layer, which provides teams with easy access to hundreds of best-practice templates and views."

Annabelle Whittall

Lead Judge, SaaS Awards

"craft.io offers the possibility to set up multiple views that adjust to your needs: roadmap prioritization, capacity planning, or simply demand intaking."

Victoria Pacialeo

Product Owner eCommerce, Kimberly-Clark

“This tool is a one-stop-shop for product management. craft.io helped us stay on top of our product management work, but it has also helped us learn how to be a better product team.”

Yonatan Schreiber

CEO & Co-Founder, blings.io

“With craft.io, we have an always-updated roadmap and a single source of truth that anyone in the company can view. I can’t overstate how valuable that is.”

Ventsi Tasev

Group Product Manager, quickbase

“You are pro-grade product managers. Delivering better outcomes and driving continuous improvement.”

Rusty Zaspel

Transformation Champion & Senior Marketing Leader, Kimberly-Clark

"…the best combination of stakeholder friendly and team friendly features on the market."

Matt Weghorst

VP of Engineering, Social Native

craft.io is the perfect product for product managers. It makes it very easy to manage your products all the way from Strategy to detailed implementation lifecycles.

Abhijit Dev

Lead Product Manager, IMImobile, Cornell University

Product Management, easier. It's also a clearly modern web app, unlike most of its competitors. You can easily create stories and issues out of notes.

Alexander Holley

Product Owner, Artos Systems

craft.io supports the entire product management life cycle with a rich and easy to use interface. The kanban boards are well designed and implemented.

Paul Davis

Product Manager, Cornell University, Cisco