Inspiring Quotes

Leaders’ advice, invaluable insights, and expert tips to help you build great products and level up your product management game.

“Everybody’s communication style is different. The more you can take the time to learn about the specific people on your team and appreciate their individual communication styles, the better you can facilitate communication for your team and your organization.”

Matt LeMay

Author Product Management in Practice

“If you are not embarrassed by the first version of your product, you’ve launched too late.”

Reid Hoffman

Co-founder LinkedIn

“A launch plan should touch every single aspect of the 'whole product customer experience,' where 'whole' and 'customer' should be considered in the broadest way possible.”

Eddy Vermeulen

Author Practical Product Management

“Customers are who we build our apps for, so we want to give them what they want and need, while empathizing with their struggles and frustrations. For me it’s not necessarily the mantra of the customer is always right, but do everything with the customer in mind.”

Jason Pace

Technical Product Manager Alkami

“Product is all about continuous learning.”

Alicia Dixon

Senior Product Manager Hilton Worldwide

"Product management is a job of influence, not authority."

Ken Norton

Product Partner Google Ventures

"Your most unhappy customers are your greatest source of learning.”

Bill Gates

Co-founder Microsoft

"Spend the vast majority of your energy ensuring you got the defaults in your product experience right. Never use 'but we added an option…' as a crutch. Only power users use options."

Julie Zhuo

Former VP of Product Design Facebook

“The utmost thing is the user experience, to have the most useful experience.”

Marissa Mayer

Former CEO Yahoo!

"The value isn't in your roadmap, the value is in the roadmapping process. What you're actually doing is laying out your assumptions of the problems that you're solving. So you're saying, 'I think we have this problem, then this problem. What do you think?' The whole point is that you just share your early assumptions with other people on the team, with customers, even, like anybody who will listen and just check that you're on the right path."

Janna Bastow

CEO ProdPad

"Move away from output to outcomes."

Lea Hickman

Partner Silicon Valley Product Group

“The best prioritization happens when it’s not driven by one person, one idea, or one perspective on the product. No one is as smart as all of us.”

Richie Harris

CTO Singlemind Consulting

“Prioritizing solutions is a left-over side effect of being output focused. When we are judged by what we deliver, the key decisions are focused on what to build when. But when we are judged by what outcomes we drive, it’s less about what solutions we deliver and more about what problems we solve for our customers. Product teams should stop prioritizing solutions and instead prioritize opportunities.”

Teresa Torres

Product Discovery Coach

“Good prioritization is based on cold, hard facts. When you have data and you have a clear strategy, prioritization becomes easy.”

Melissa Perri

Founder Product Institute

“If you ask why enough times, eventually you’ll work it out and get to the root cause.”

Des Traynor

Co-founder Intercom

"Too often we wait too long to ship because we want something to be perfect. We’ll pre-optimize a product before launch when it’s cheaper and more effective to post-optimize (as in optimize after launch with real user feedback and data)."

John Vars

Former CPO TaskRabbit

“If you continue to improve a product enough, you’ll eventually ruin it.”

David Pogue

Columnist New York Times

"Product management is about insights and judgment, both of which require a sharp mind. Hard work is also necessary, but for this job, it is not sufficient."

Marty Cagan

Founder Silicon Valley Product Group

"A great product manager has the brain of an engineer, the heart of a designer, and the speech of a diplomat."

Deep Nishar

Former Senior VP of Products & User Experience LinkedIn

"Product management is the art of creating something people love and then figuring out how to make money from it."

Ben Horowitz

Co-founder Andreessen Horowitz

“Product managers are the connection between customers and the engineers who build the product. You are a bridge between what customers say and what the organization actually builds. You sit at the epicenter of everyone in your organization who builds, markets, sells, and supports your product. You explain what engineering is building to the people in sales and support. You interact with legal. You interact with finance. You are the ambassador for your products inside and outside the company. You are everything.”

Brian de Haaff

Founder Aha!

"A product roadmap is a living, breathing document that evolves as the needs of your customers and the market change."

Kate Matsudaira

VP Splunk

"A good product roadmap is one of the most important and influential documents an organization can develop."

Marty Cagan

Founder Silicon Valley Product Group

“Roadmaps are evidence of strategy. Not a list of features.”

Steve Johnson

President Berkshire Grey

"Be stubborn on vision but flexible on details.

Jeff Bezos

Founder Amazon

“Great product teams are able to strike the right balance between building the right thing, building it right, and building it fast. Prioritization frameworks can be a reliable way to do that over and over again, at scale.”

Andrei Beno

Senior Product Manager HotJar

“I leverage my knowledge of our business and customers to better prioritize what features make it onto the roadmap and help my team understand why we’re building those features.”

Lauren Chan Lee

Director of Product

“The product manager needs to map the product strategy down to the individual features, and prioritize them in the right order across product development stages so as to maximize the winnings. People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas.”

Steve Jobs

Former CEO Apple

"As a PM, it's really easy for stakeholder communication to become an afterthought – something that you do after your "real" work is done. But it's so key! Get in the habit of keeping stakeholders in the loop early & often, and you'll make your own job (& theirs) so much easier.

Christina Weiss

Product Management Consultant CKW Consulting

"Keep things simple. Only use artifacts that help the Scrum team move closer to a shippable product.”

Roman Pichler

Author Agile Product Management with Scrum

"Hard decisions make great products. Your job is not to carve the safe route. Your job is to increase the probability that you’ll be delighting millions of users in a sustainable fashion."

Hunter Walk

Former PM YouTube

“Although many people are drawn to product management by the promise of “building products that people love,” the day-to-day practice of product management involves much less actual building than it does supporting, facilitating, and communicating.”

Matt LeMay

Author Product Management in Practice

“Quite simply, it’s the product manager’s job to articulate two simple things: What game are we playing? How do we keep score?”

Adam Nash

Former VP of Product & Growth Dropbox

“In most cases, having and using a fantastic machine learning algorithm is less important than deploying a well-designed user experience (UX) for your products.”

Mariya Yao

Chief Technology & Product Officer Metamaven

"In product strategy, I focus a lot on delighting customers in hard to copy, margin-enhancing ways."

Gibson Biddle

Former CPO Netflix

"We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better."

Jeff Bezos

Founder Amazon

"Your product roadmap is the prototype for your strategy. It’s your key to vision alignment. It’s your ever-adaptable communication aid, the one thing your team can coalesce around and use as a North Star guiding light."

Bruce McCarthy

Founder Product Culture

"The product vision should be inspiring, and the product strategy should be focused."

Marty Cagan

Founder Silicon Valley Product Group

“The biggest product management challenge is resource alignment. Team sizes are always changing and frequently lopsided. Some weeks you have plenty of design bandwidth and no iOS, others you have no design and all iOS. Having a deep backlog of well prioritized projects is key to operating an efficient team.”

Ethan Hollinshead

Senior Product Manager Strava

“Bad prioritization is an excellent way to kill your startup.”

Lenny Rachitsky

Product Lead Airbnb

“Methods of product prioritization should not be used to replace human decision-making. A good structure is a way to get everyone on the same page when it comes to the product’s overall goals. Prioritization approaches are exercises in weighing the numerous options available for any given feature or concept.”

Zaina Alhmoud

Content Specialist Product School