Seamless Migration, Exceptional Support and Powerful Capabilities: Why Freightos switched to Craft.io
Switching from a competing product management platform to Craft.io, Freightos® not only gained powerful prioritization and capacity planning capabilities, they also experienced a smooth, collaborative migration process that exceeded their expectations. And once fully onboarded, the value of Craft.io became even clearer.
We were amazed at how smooth and painless the migration to Craft.io was, thanks to the hands-on support from their team. Since making the switch, we’re able to make much more informed decisions around prioritization and resource allocation—something that just wasn’t possible with the previous tool
Sharon Schamroth, Director of Product Management at Freightos
Summary
A fast, stress-free transition that exceeded expectations
When Freightos, a global freight booking platform, made the decision to leave its previous product management platform, the team braced for a challenging migration. With multiple teams, a sweeping product ecosystem, complex backlogs, and strategic dependencies, the risks were high. However, The Craft.io customer success team turned what could’ve been a disruptive transition into a smooth, stress-free experience—guiding every step of the journey and providing strategic support long after onboarding.
And once onboarded, the Freightos team quickly realized Craft.io offered far more than just a smooth start—it brought centralized visibility, advanced prioritization tools, and strategic capacity planning to every corner of their product organization.
Because the support team of the previous platform had always been hands-off, we anticipated challenges moving all our company’s data into a new environment. But the Craft.io customer success team was outstanding. They worked closely with us, guiding us through every step, and really made the process seamless and simple. Our experience with Craft.io support has been just as fantastic ever since, their enterprise-level support is a real game-changer.
Sharon Schamroth, Director of Product Management at Freightos
The Challenge
Siloed backlogs made resource allocation and planning difficult.
As the company behind many of the world’s most widely used global freight software solutions – including the Freightos Marketplace, WebCargo by Freightos, Freightos Terminal, Clearit, and others – Freightos has several product teams each maintaining their own backlogs and collecting their own customers’ input. Senior Product VP Joe Quijano Saumet explains that the company’s previous product management platform, wasn’t capable of keeping their product teams’ data fragmented and siloed, which made it challenging for the leadership team to make data-supported business decisions.”
“Managing all of our product information in our previous product management tool really didn’t let us pull the camera back, analyze everything across the organization, and prioritize based on impact.”
Beyond the functionality limitations, the previous platform no longer delivered the strategic value Freightos needed to support its growth. Still, the team hesitated to switch, knowing that migrating to a new system could be complex and risky—from potential downtime to data transfer concerns.
The Solution
Craft.io centralizes backlogs, feedback, prioritization, and capacity planning – with a seamless migration experience that ensures teams can switch without disruption.
Joe and Product Management Director Sharon Schamroth investigated software solutions and found that Craft.io – the end-to-end product management platform – offered all the key functionality the product department needed, including several capabilities no other solution delivered.
At any time, our various product teams have many promising projects in their backlogs. More than our previous product management tool – Craft.io gives us the flexibility to create custom prioritization formulas that let us weigh all competing projects and surface the ones most likely to meet our business objectives.
Sharon Schamroth, Director of Product Management at Freightos
In fact, in migrating the company’s product data to Craft.io, Sharon explains her team discovered a benefit they hadn’t been expecting.
We were amazed at both how painless the process was to move our data from our previous platform to Craft.io and how helpful and hands-on the Craft.io support team was throughout the process.
Sharon Schamroth, Director of Product Management at Freightos
Impact and Benefits
Better product insights, more data-driven decisions and exceptional customer support.
Having fully transitioned the entire product department into the Craft.io environment, Freightos is now benefiting from their enhanced product insights in several ways.
1. Better partner.
One of the standout results of switching to Craft.io was the smooth and efficient migration from the previous product management platform – a pleasant surprise for Sharon and Joe, who both expected would require some growing pains. Thanks to Craft.io’s dedicated customer support, the transition was far easier than expected, providing the team with a stress-free experience and a valuable partner throughout the process.
2. Greater visibility.
Thanks to their ability in Craft.io to centralize feedback, backlogs, and capacity planning, Freightos’s product department can now truly see the big picture – to view in a centralized environment every team’s plans and capacity and the customer input for every solution.
As Joe explains, “The ability to see all of the company’s product data in one place gives us an advantage we’ve never had to make the most informed decisions about where to focus our resources.”
3. Improved analysis.
And speaking of where to focus their resources, another benefit of Craft.io for Freightos is the platform’s unique ability to enable customized prioritization frameworks. As Sharon notes, her team has used these custom capabilities to build the ideal scoring models.
“The Craft.io team helped us develop the perfect prioritization framework for our company’s unique situation: a Product Value Score formula, which we use for more data-driven decisions about where to prioritize our resources.”
4. Enhanced teamwork.
Finally, Joe explains, sharing the Craft.io platform’s unified backlog capabilities, feedback portal, and capacity planning has helped all teams across the department gain a better understanding of their coworkers’ projects and priorities. And that’s having enormous team-building benefits.
“Because everyone can now see and understand what their colleagues are working on – and, thanks to the shared feedback portal, why they’re prioritizing various initiatives – our entire Freightos product department is better aligned and better able to support each other than we’ve ever been.”
Of all the capabilities we’re benefiting from across the Craft.io platform, we’re probably getting the most value from the capacity planning tool. Being able to view, analyze, and even test hypothetical adjustments to our resource levels across the organization has put us in a better position than ever to make the right strategic decisions for our products, our customers, and our key business objectives.
Joe Quijano Saumet, Senior VP of Product at Freightos
Freightos’s favorite Craft.io features
| Capacity planning | Custom fields | Feedback portal |
| For improved decisions about resource allocation. | For tailored tracking and prioritization. | For a complete, centralized view of customer input. |
The Company
The world’s leading digital freight booking and payment platform
The trillion-dollar global freight industry – which the world depends on to deliver our food, clothing, and most other products – is managed almost entirely offline. This means most of what we eat, wear, and use costs more than it should. So the team behind Freightos set out to digitize international shipping and make it run more smoothly, quickly, and cost-effectively.
By all metrics, the team is succeeding in its mission. Freightos is the world’s leading vendor-neutral booking platform for global freight. Logistics providers, airlines, ocean liners, freight forwarders, and more than ten thousand importers and exporters around the world connect every day on the Freightos platform. The company is setting the global standard for efficient, reliable world trade.
