Revive Health: Building a Product Function at Speed with Craft.io
Summary
Revive, a fast-moving health tech company, needed more than a tool, they needed a strategic partner to help build a product function from scratch without slowing their rapid growth.
Craft.io provided a flexible and intuitive platform that quickly became the company’s central “communication hub” for planning and alignment. With a dedicated onboarding and customer success team, Revive quickly established a structured product process, improved executive visibility, streamlined collaboration, and saved valuable time across the organization. Craft.io didn’t just support their growth, it helped accelerate it. The result is a formalized product process, clear visibility for leadership, and a tool that the entire team actually enjoys using to drive the business forward.
Craft.io is my go-to communication tool for the business, it’s our communication hub
Amanda Brown, Head of Product
The Challenge
Siloed Data and “PowerPoint Hell”
As a fast-growing, private equity–backed health tech company, Revive was moving quickly, but without a formal product management function in place. Teams operated in a directive, project-first culture, with no standardized product processes to guide planning or execution.
Roadmaps and status updates lived in PowerPoint, requiring constant manual updates, while Jira provided only engineering-level visibility. As a result, executives, product, engineering, and external partners lacked a shared view of priorities, progress, and blockers. In a high-growth environment, Revive needed a way to create alignment and visibility, without slowing the business down with heavy setup or long implementation cycles.
The Solution
A Flexible Platform for Rapid Transformation
Revive evaluated several tools, but chose Craft.io for its ease of use, low configuration requirements, and speed of implementation.
Craft.io enabled Revive Health to adopt product thinking while moving at speed.Craft.io centralized Revive’s roadmaps, backlogs, and initiatives, becoming the backbone of the new Reverb product development lifecycle. It provided clear visibility for leadership, alignment across teams, and a single source of truth, while enabling partner collaboration and smooth adoption with a hands-on customer success team.
Hands-on Customer Success team made all the difference
The Craft.io CSM team guided the team through adoption, troubleshooting, and workflow design, making implementation smooth even as processes were being built from scratch.
Craft.io’s Customer Success team was always ready to step in when needed. They made adoption smooth even while we were standing up a new product function.
Amanda Brown, Head of Product
Impact and Benefits
From Project-Based to Product Thinking
Since fully integrating Craft.io, Revive has seen a dramatic shift in how it operates and communicates:
1. Enhanced Executive Alignment:
The platform facilitates “healthier conversations” with the executive team. Using a “top-down” approach for board-level roadmaps and a “bottoms-up” approach for flagging blockers, leadership now has real-time visibility into the product journey.
2. Streamlined Partner Collaboration:
Revive tracks external partner software updates directly in Craft.io. By giving partners access to specific boards, they’ve eliminated “information black holes,” ensuring feedback is actionable and customers stay informed.
3. Improved Engineering Handoffs:
The product team uses Craft.io to manage a “wish list” for sprints. This allows engineering to balance product requests with critical infrastructure work and defect fixing without losing sight of strategic goals.
4. Exceptional Customer Success Partnership
Beyond the platform’s features, Revive highlighted Craft.io’s hands-on Customer Success team as a key differentiator. Their proactive guidance and willingness to provide expert support during critical transition periods ensured that the tool was successfully embedded into the company’s daily workflows and long-term strategy.
Revive’s favorite Craft.io features
| Multi-level roadmaps | Portfolio Management | Backlog Prioritization |
| Provides tailored views for quarterly planning, executive reviews, and customer communications resource allocation. | Splits conversations into strategic “top-down” planning and tactical “bottom-up” review. | Utilizes frameworks like RICE to make data-driven decisions on resource allocation |
The Company
ReviveHealth, Inc. (Revive) is an integrated whole-person care company delivering accessible, affordable, and high-quality care for employers and their workforces. Through a subscription-based model, Revive connects primary care, urgent care, mental health services, weight health, pharmacy services, and wellness support into one coordinated experience. Designed to complement traditional insurance, Revive helps employers simplify benefits while improving access, outcomes, and cost predictability. www.revive.health
Today, the company is a trusted partner for thousands of users, setting a new global standard for efficient and reliable health tech operations. By replacing manual, project-based workflows with innovative “product-thinking” strategies, Revive Health continues to scale its impact across the international digital health ecosystem.
