What is a design concept?

A design concept is a collection of sketches, photographs, and a written statement that explains the primary idea behind a product’s design. This keeps designers and developers on track throughout the creative process, ensuring that they provide a valuable product to the intended audience.

When it comes to product design, a design concept is a central idea that drives the design process and is presented through a collection of sketches, photographs, and a written statement. A product of value to target users is brought to market when designers and, subsequently, developers stay on track throughout the creative process.

Importance of Making a Design Concept [2]

When designing a product, a compelling design idea makes the product’s aim obvious and acts as the basis upon which the product is developed. Creating a design concept requires a comprehensive understanding of the types of problems that need to be handled, the ideal aesthetic style, the target audience to be reached, and the client’s needs (if working on an external project).

Putting time and effort into developing a good design concept lowers the likelihood of falling into dead ends once work has begun and the possibility of spending money on a project with no apparent purpose.

Advantages of Design Concept

A design idea is usually written after the problem has been defined, which may be a solo or collaborative work. When writing a design concept, the first step is always to define the problem to be solved. Consider holding an ideation session that gathers essential members of the design (and other teams) to make the problem and solution as tangible as possible to achieve the latter goal.

Those who have had user or client experience in a marketing or support setting, for example, may be able to provide valuable insight.

Types Of Design Concepts

There are two main design concepts.

Verbal – The verbal components of your notion, such as phrases that you use to describe the location. Your design idea is one of subtle elegance. Verbal images tend to be abstract. They’re focused on the message your design is attempting to convey.

Visual – Your concept’s optical components might include a specific picture or color scheme. Using circles prominently may be a good idea. Visual notions are typically more tangible, derived from the linguistic component of your thought. Visual concepts are primarily concerned with the method of expressing your message.

How To Create A Design Concept

There is no specific technique to begin or consider a design notion. You may create a quiz for yourself to help you decide.

You must first ascertain your product’s current state. What are your users’ usage patterns? Are they utilized for work? Is it something they do for fun? Do they use it daily?

All of this information is critical to your design. This data will serve as the foundation for your product.

As designers seek to determine the most effective, user-friendly structure and aesthetics, they might experiment with various design possibilities.

To uncover new and intriguing opportunities, you should prioritize users’ and competitors’ research. What exactly is it that the market is lacking right now?

What modest or significant modifications can you make to your product to make it stand out from the crowd? How can you assist users in resolving their difficulties and making their lives easier that other companies aren’t currently doing?

By delivering questionnaires to users to measure their opinions on existing items, you can acquire vital information about them. Try to figure out where your competitors have made mistakes in the past and which functions/features are the most significant to your target audience. It is also essential to consider client branding and user expectations to maintain consistency.

In the following stage, you will look for inspiration in reference sources. Collect examples of outstanding design aspects, graphics, or features that distinguish existing items from the competition.

Logos, menu designs, animations, colors, and anything else that inspires you might include the designers in this category. Clients are encouraged to participate in this process as well.

Finally, before beginning development, it is necessary to review design concepts. Following extensive research and prototyping, certain aspects may be more challenging to execute than anticipated, or the initial idea may attempt to solve too many problems.

It may be necessary to make significant and minor modifications to reach a point where product development can begin. As a result, sketches and renderings should be minimal during the design concept stage.

@ilana@mvpgrow.com  you don’t capitalise a word with less than 3 letters. In general, in a question, you only capitalize the first word even in title case but that is a very common mistake.

@ilana@mvpgrow.com all these should be heading 2. Needless work and time to fix this – you know these are heading 2s

_Assigned to Ilana Brudo_

Start your
trial now!


Try it for free