What is a feature audit?

A feature audit entails a comprehensive assessment of product/service features to optimize existing consumer-defined value propositions. In this context, conducting a feature-focused end-user evaluation helps to answer two improvement-fostering queries, which are:

  • Which specific product/service feature has the most significant number of end-users, i.e., single or multiple product/service features with considerable end-user preference
  • What is the feature-specific use frequency for each distinct product/service feature, i.e., how often different end-users utilize the same specific product/service feature( within a defined time duration)

In the above context, a feature-focused audit not only identifies which product/service features are widespread within a target end-user market segment, but this customer-centric product/service evaluation highlights possible causes of user-defined feature-specific preference.

Carrying Out a Feature Audit

Implementing a feature audit entails conducting a feature-focused product/service end-user survey in an existing and established market segment, i.e., a product/service owner’s feature-specific survey targets end users from an existing consumer base. The main reasons for focussing on an established consumer base are:

●     End users are already familiar with most, if not all, product/service features

●     End-user has had time to develop a feature-specific preference.

Formulating Feature-centric Survey Questions

Once a product/service improvement team has identified viable candidates for the feature-specific survey, the next step is formulating the questions each end user will answer. The two main feature-centric survey formulation goals are :

●     To access end-user familiarity with specific product/service features

●     To determine feature-specific use frequency for individual end-users

Note that feature-centered surveys are typically multichoice questionnaires that allow end-users to pick the most relevant/applicable answer.

For example, an ideal feature-familiarity and feature-specific questions and their corresponding multichoice answers in a survey targeting photo editing app users are:

  • How many times a week do you use the app to edit your photos?

Corresponding multichoice answers are:

●     Daily(at least once a day )

●     Frequently(at least two times a week)

●     Rarely(at least once a week)

  • How often do you save edited photos on the app’s cloud storage platform?

Corresponding multichoice answers are:

●     Often(every time I use the app)

●     Rarely(once in a while, e.g., for social media posts)

●     Never(I never store edited photos online)

After the feature-focused consumer survey, a product improvement task force plots the acquired findings onto a graph. The graph’s horizontal axis represents end-user feature familiarity, with the vertical axis depicting feature-specific use.

Feature Audit Significance in Product/Service Improvement

A product/service audit enables a product/service development team to realize two improvement-centered outcomes. First and foremost, the team accurately determines which product/service features avail target end-users with the most significant value proposition, i.e., product/service features with the real end-user preference.

Second, this feature-focused evaluation ensures a product/service improvement team attains a clear grasp of the comparative preference-fostering relevance amongst multiple distinct product/service features, i.e., the possible existence of underlying preference-centric relationships between two or more products/service features.

Empowered with comprehensive feature-specific user-defined knowledge, a product/service team is a product/service development team with feature-centered improvement strategies that effectively target observed user-defined preferences for specific product/service features.

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