What is a mind map?

A mind map is a visual representation of information and concepts branching from a central idea. It organizes data and is used to brainstorm thoughts randomly. Linear tools such as lists limit the ability to get creative, but a mind map provides the freedom to explore a concept deeply by looking into topics and subtopics that branch off it.

A mind map represents data in a hierarchy, from the main topic, subtopics, and ideas that branch from the subtopics. Once complete, it turns into a comprehensive source of information related to the main issue.

Creating and Using a Mind Map

There are many mind mapping software, but pen and paper also come in handy. The central idea should always come at the center of the page, so there is more freedom to freely spread out in all directions. It should be a short keyword or an image to boost imagination and creativity. Subtopics in a mind map are ideas that relate directly to the main idea. They should be around the central idea and connected to it using lines. Every topic and concept should be circled and written in a different color. A colorful mind map adds to creativity and vibrancy.

A mind map should be memorable since it contains a lot of information going deep into the significant concept. Therefore, connecting all ideas to the topic they branch from, makes it easier for the brain to follow an idea to the last point.

Advantages Of Using Mind Maps

Mind Maps are enduring in product management because of their versatility. Some benefits of using mind maps are:


A mind map is an effective tool to help memorize information. Visual information is easier to recall, as the mind is fond of colors and images. In product management, essential terms and information are hard to memorize for new products and modifications of existing ones. Mind maps come in handy to help keep these terms in mind.


Mind maps help with critical and creative thinking. By organizing information in a non-linear manner, designers can view topics at face value and broadly to discover angles they would have otherwise missed. This view also inspires new, better ideas for new and existing products.


Problem-solving is one essential skill in product management. A mind map helps break down broad concepts and challenges into more comprehensible bits. This way, product managers can develop practical solutions for complex problems that may arise. Tracking an issue back to its cause and then expanding it in other directions makes it easier to analyze and respond to it and other existing problems.

Mind maps are superior to linear notes since they explore one idea in multiple paths to ensure that creativity is at maximum. They also employ images and colors, so it’s effective for people who prefer a visual representation of information—moreover, brainstorming benefits from mind maps, representing ideas simply and openly. This enables teams to think widely and come up with ideas faster.

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