What is iterative testing?

Iterative testing is testing a product on users several times, then using the feedback to make gradual changes to the product at different stages. Iterative testing is commonly applied in UI/UX context but is sometimes used in product management.

The testing process is gradual, involving small steps rather than a sudden massive redesign. That way, the user continues to use the product even without noticing the change. The concept is suitable for SaaS and tech-based businesses like Google and Salesforce.

The motive of iterative testing is to ensure the product is foolproof and ready for market before it is officially launched.

What is the Purpose of Iterative Testing in Product Management?

1. To Manage and Test Easily

Iterative testing allows the production team to make incremental and product-based changes to the product or a feature. The testing enables the product managers to effect the changes immediately and get more feedback for shaping the development. The changes are easy and quick to test and impact because they are not massive.

2. Identify the Issues Early

The iterative testing process on the product is gradual. Therefore, it enables the production team to identify and remove the bugs and other usability issues on time. Identifying these problems early allows the company to deliver the best product to the end-user.

3. Deliver Market-Worthy Product

The main goal of every organization and product management team is to deliver excellent products and features to the end-user. Also, they need the product to be available in the market immediately.

Iterative testing allows the product managers to understand how the users interact with their product and if the product has satisfied the user.

4. Grant Actionable Insights

Iterative testing enables the product managers to get better insights from the test results and the feedback from the users. They use the insights to work on improving the product.

5. Offer Flexibility

Iterative testing is about making gradual changes to the product based upon the users’ insights. It enables the product managers to work on the needs or demands of the users. They follow up on the customers’ reactions after making the changes to the product. The insights from the users help the production team to work on delivering excellent products.

6. Easy to Understand

The results from iterative testing are evidence-based. For instance, you get actual data and raw feedback from the user. You can make a product decision based on a justifiable cause. The product managers can liaise efficiently with other stakeholders.

How to Conduct Iterative Testing Effectively

When conducting iterative testing, here are things you should consider;

1. An objective outline and criteria for each testing phase

2. Test it as soon as possible

3. Track the usability issues

4. Keep the changes small and manageable

5. The entire team should be involved in building customer empathy

6. Have in mind the product strategy and the product vision

7. Keep a record of all iterations and the reason behind every change


Iterative testing offers an excellent means of working and improving your product based on honest user feedback. You also get input from the user after every change so that you don’t overwhelm them with sudden and massive changes. Eventually, your product becomes a success in the market.



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