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Region Segmentation

Customize your product for different regions and locales by segmenting Epics according to different geos like APAC, LATAM, EMEA, and others.

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Map your Epic to regions

Customize region-specific products

Localize your products

Region-focused prioritization

Develop a Region-specific Product Offering

Visualize your product offering according to the specific regions it addresses. Manage your product offering for each region separately, according to each region’s specific needs and expectations. Develop a diversified product portfolio that delivers region-specific value to accelerate penetration into local markets. Easily add or remove Epics with simple drag-and-drop functionality, to accommodate for fast-changing priorities.

Why should I use Region Segmentation View?

Use the Region Segmentation View to quickly see how your product is differentiated by geographic region. You can use it to track progress across all of your regional products or to verify that efforts are focused on the right region according to the company strategy.

How should I use Region Segmentation View?

Allocate your Epics according to the region that they are relevant to. You can easily duplicate a Epic that is relevant to multiple regions by copying it in the bottom action bar that appears once you checkmark a box. Use craft.io preconfigured regions or set up your own according to your company’s specific geo strategy.

Who are the relevant stakeholders for this view?

This view is relevant for stakeholders interested in seeing how products are differentiated per each region.

What outcomes should I expect when using this view?

This view visualizes the Epics that you’re developing per each region so that you can understand how many resources you’re investing in each one.

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