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RICE Prioritization

RICE prioritization is a proven method for ranking ideas based on Reach, Impact, Confidence, and Effort. By assigning a RICE score to each initiative, teams can apply objective prioritization techniques to decide what to work on next. This RICE framework is especially useful for product managers looking to replace guesswork with data-driven decisions. Use the RICE scoring model to calculate which projects offer the highest value for the lowest effort, and align your team around what truly matters.

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RICE prioritization table showing Reach, Impact, Confidence, and Effort scores for product features.

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Make Objective Decisions with the RICE Prioritization Method

Simplify your decision-making process with the RICE prioritization method, one of the most effective prioritization techniquesused by product teams worldwide. Instead of relying on gut feeling or HiPPO (highest paid person’s opinion), use the RICE framework to score each initiative by Reach, Impact, Confidence, and Effort. Quantify how each item contributes to key KPIs like engagement, activation, or conversions, and use the RICE score to rank tasks based on real value. With this structured, data-driven prioritization model, you’ll justify product decisions with clarity and confidence.

Start Rice Prioritizing with Craft.io

Use the RICE prioritization model in Craft.io to simplify your product management workflow, make confident, data-driven decisions, and deliver more value to your users. With RICE, your team can prioritize initiatives with clarity, communicate decisions to stakeholders, and adapt quickly as new information emerges.

FAQs

Why should I use the RICE Prioritization View?

Use this view to generate an objective score of an items’ value in terms of its impact on your ability to achieve specific KPIs. With RICE, you’ll have quantifiable metrics that will help you determine which item to work on next.

What is rice prioritization?

The RICE model is a popular project prioritization framework that helps teams evaluate and rank initiatives based on four key criteria: Reach, Impact, Confidence, and Effort. Reach estimates how many users or customers will be affected by the project, while Impact gauges the expected effect or benefit of the project on each individual user.

How to use rice for prioritization?

First, calculate the Reach, meaning how many people can potentially be affected by the item within a preset time. Nex,t figure out the Impact by scoring the item’s potential impact on individual users on a scale of 1-10. Afterwards, determine your Confidence level by giving a percentage score delineating your level of confidence regarding the Reach and Impact. Finally, it’s time to score your Effort. Score the item according to the amount of effort required to develop it. Once you’ve finished scoring all of your RICE criteria, you’ll be able to easily understand which items will provide the most impact for the least amount of effort.

Who are the relevant stakeholders for the RICE Prioritization View?

Product teams should use this view when working on prioritization for upcoming sprints and executive leadership should use this view to see how prioritized items affect key company metrics.

What outcomes should I expect when using this view?

You should expect a completely objective scoring of your items based on their potential impact on your key metrics.

What’s the origin of the RICE Prioritization View?

RICE was originally invented by Sean McBride while he was working at Intercom. He’d been working on features that would convert new website signups into active, paying users. Sean was looking for a framework to visualize how any given item would impact just one metric — conversions, without having to rely on gut instincts.

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