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RICE Prioritization

Score each item according to its Reach, Impact, Confidence and Effort to understand which one you should tackle first.


Measure impact on specific goals

Simple, fast prioritization

Clearly visualize priorities

Justify prioritizations

Objective Prioritization Made Easy

Simplify prioritization by quantifying items’ impact on specific KPIs like conversions or engagement. Make better product decisions according to objective criteria instead of letting the HiPPO’s (highest paid person in office) gut instinct determine your strategy. Justify your decisions and defend your priorities with this world-famous prioritization methodology.

Why should I use the RICE Prioritization View?

Use this view to generate an objective score of an items’ value in terms of its impact on your ability to achieve specific KPIs. With RICE, you’ll have quantifiable metrics that will help you determine which item to work on next.

How should I use RICE prioritization?

First calculate the Reach — meaning how many people can potentially be affected by the item within a preset time. Next figure out the Impact by scoring the item’s potential impact on individual users on a scale of 1-10. Afterwards determine your Confidence level by giving a percentage score delineating your level of confidence regarding the Reach and Impact. Finally it’s time to score your Effort. Score the item according to the amount of effort required to develop it. Once you’ve finished scoring all of your RICE criteria, you’ll be able to easily understand which items will provide the most impact for the least amount of effort.

Who are the relevant stakeholders for the RICE Prioritization View?

Product teams should use this view when working on prioritization for upcoming sprints and executive leadership should use this view to see how prioritized items affect key company metrics.

What outcomes should I expect when using this view?

You should expect a completely objective scoring of your items based on their potential impact on your key metrics.

What’s the origin of the RICE Prioritizaiton View?

RICE was originally invented by Sean McBride while he was working at Intercom. He’d been working on features that would convert new website signups into active, paying users. Sean was looking for a framework to visualize how any given item would impact just one metric — conversions — without having to rely on gut instincts.

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