< Back to Guru Views

Feature Bucket

Develop a more balanced, well-rounded product by classifying items that impact the same metrics into groups or ‘buckets’.

Try this view

Book a demo

Home > Guru View > Planning > Feature Bucket

Satisfy stakeholders

Move the needle on key metrics

Develop customer-centric features

Created by Adam Nash (formerly VP Product at Dropbox)

Prioritize Business Metrics and Customer Satisfaction

Use the Feature Bucket view to focus your development efforts towards features that stimulate business growth and create a better customer experience. ‘Metric movers’ are items that can significantly impact key metrics. ‘Customer Requests’ collects items that were requested by your users. And the ‘Customer Delight’ bucket represents items that will delight customers, although these requests don’t necessarily come from the users themselves.

Why should I use Feature Bucket prioritization?

You should use Feature Bucket prioritization when you’re trying to confirm that your Roadmap is aligned with your core strategic priorities. If there are too many features in buckets focused on the customer while your company’s current objectives are more about breaking into a new category, you may need to reconsider your decisions.

How should I use Feature Bucket prioritization?

Configure each of your roadmap items into one of the following 3 buckets used by Dropbox — Metric Movers, Customer Requests, Customer Delighters. Once you have everything set up, it’ll be easy to understand where the impact of your releases will be felt most.

Who are the relevant stakeholders for this view?

Product leadership and company executives should use this view to confirm that the features being developed are in line with the overall product strategy.

What outcomes should I expect when using this view?

This view allows you to perform sanity checks on your roadmap to ensure that the items you’re developing are aligned with the product strategy. We know that building products is an evolutionary process, and it’s easy to lose sight of your objectives when you’re responding to changing priorities and customer needs. Using this view allows you to step back and understand if the decisions you’ve made are keeping you on the right path.

What’s the origin of this view?

This simple classification framework was originally conceived of by Adam Nash while he was VP Product at Dropbox. According to him, Features Buckets are a great way to force product professionals to be completely upfront with themselves and others regarding why they’re implementing a certain feature.

Try this view

Join thousands of product managers
who use and love craft.io

COMING SOON

Product teams love craft.io

“craft.io makes it so easy to tie everything we do to OKRs and other metrics that it’s proving to be one of the most valuable tools in Kingfisher’s move to a product-led culture.”

Matt Jackson

Group Product Manager, Kingfisher

“The bar for what makes a great product gets higher every year. craft.io is a testament to that. We expect them to keep defining what it means to be at the cutting edge of product, not only in 2023 but also in the years to come.”

SC Moatti

Founding CEO, Products That Count

“Now that we have a software solution designed specifically for product management, our agile teams are able to connect OKRs directly to items on their roadmaps and quickly weigh competing items by applying the prioritization models built right into craft.io.”

Sagar Medandarao

Product Management CoE, Fannie Mae

"craft.io is the first solution I’ve ever used that lets me do just about all of my product work in one environment. That saves me hours every week.”

Jack Yulzari

Product Team Manager, AI21 labs

“Of all the benefits we’re receiving from craft.io, I think the most significant is being able to view, analyze, and share the same data in many different ways.”

Petra Angeli

VP of Products, Acolad

“... we extended the product delivery with the product discovery part, driven by insight from customers in one tool!!”

Marcin Jedrzejczak

Lead Product Manager, SAP

"Everything on one place".

Soledad Rivero

Scrum Master, Kimberly-Clark

“The full package for road mapping, feedback gathering tool that will truly enable any PM.”

Stephan Becker

Sr Product Manager, Radicle Balance

"At SaaS Awards, we were most impressed with craft.io's Guru layer, which provides teams with easy access to hundreds of best-practice templates and views."

Annabelle Whittall

Lead Judge, SaaS Awards

"craft.io offers the possibility to set up multiple views that adjust to your needs: roadmap prioritization, capacity planning, or simply demand intaking."

Victoria Pacialeo

Product Owner eCommerce, Kimberly-Clark

“This tool is a one-stop-shop for product management. craft.io helped us stay on top of our product management work, but it has also helped us learn how to be a better product team.”

Yonatan Schreiber

CEO & Co-Founder, blings.io

“With craft.io, we have an always-updated roadmap and a single source of truth that anyone in the company can view. I can’t overstate how valuable that is.”

Ventsi Tasev

Group Product Manager, quickbase

“You are pro-grade product managers. Delivering better outcomes and driving continuous improvement.”

Rusty Zaspel

Transformation Champion & Senior Marketing Leader, Kimberly-Clark

"…the best combination of stakeholder friendly and team friendly features on the market."

Matt Weghorst

VP of Engineering, Social Native

craft.io is the perfect product for product managers. It makes it very easy to manage your products all the way from Strategy to detailed implementation lifecycles.

Abhijit Dev

Lead Product Manager, IMImobile, Cornell University

Product Management, easier. It's also a clearly modern web app, unlike most of its competitors. You can easily create stories and issues out of notes.

Alexander Holley

Product Owner, Artos Systems

craft.io supports the entire product management life cycle with a rich and easy to use interface. The kanban boards are well designed and implemented.

Paul Davis

Product Manager, Cornell University, Cisco