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Tips on How to Become an Effective Product Manager

Vadym Muraviov, Digital marketer, Craft

Behind each awesome digital product, there is a well-disciplined team under control of an effective product manager who altogether work hard to better achieve the product objective.

PMs are in vanguard of their well-organized teams. To succeed at your PM role with all potential limitations, you will need to join the software engineers, architects, investigators, sales engineers, and the rest of the team to accomplish a reasonable product objective.

Technology product roadmap software is an exceptional way to build your business. We, at Craft.io, are aware of how technology product roadmap helps PMs to become the most effective leaders in defining the product vision and achieving the mutual goals. So, how to become an effective PM with the help of the up to date technology roadmap tools? Here are some tips.

A real PM always thinks bigger, sees the horizon of opportunities and defines his product strategy accordingly. He or she also takes the leading role, communicates and motivates people within the team, can create and manage effective user stories, as well as structure them creating a technology roadmap.

We are going to get a deeper insight in each of these characteristics and responsibilities to get the maximum effective tips on how to be a good PM.

Think Bigger

To form the product vision, every product manager should be extremely open minded and clearly, articulate the goals and form the strategy for the ultimate product objective achievement. The wider you think, the better. More opportunities will be opened up as you think, communicate, share your goals and strategies with your development team and customers. To be able to create a product, your development team should be aware of what this very product must accomplish.

A good PM always keeps in mind the long-term product vision, while showing some results in short term too. He or she minds that planning incorporates sprint, roadmapping and further forecast. There are various ways to create the product vision in technology roadmap definition. You’ d better do it as an elevator pitch.

  • For (target audience)
  • Who (opportunity or need statement)
  • Product (name and category)
  • Benefit (compelling reason to buy)
  • Unlike (alternatives)
  • Differ (primary product differentiation statement)

Also, do not forget to identify clearly who your customer is, to highlight the most crucial needs of your product,  and define how the product stands out and holds the competition, what’s so special about it, etc. Do not forget about effective online tools that help in creating your product’s vision and crafting roadmaps professionally.

Define the Right Product Strategy

Without a decent strategy, your team won’t have the capacity to satisfy the product vision, because every basic leadership is up to that vision. So, how to define a good one? It’s basic. Go back to your elevator pitch. Ensure that you’ve properly caught the objective group, addressed the needs, and the business advantages needed. Keep in mind that the strategy is one route to the product improvement and it might not be the right one. So, you should be able to react respond promptly on any progressions and incorporate adjustments or redesigns into your guide to making the right procedure that truly works.

Communicate

It’s no longer a secret that communication is a crucial means in PM. Meanwhile, your development team is digging deep into the product elaboration, you should safeguard the process. How?

Well, you meet with many different people: customers, partners, investors, just friends and so on to find out the new product needs, pick ideas and look up innovations. Then you voice everything you wanna share with your team, articulate the changes if any, or discuss and provide the up to dates into your roadmap. Together, you decide on what’s gonna be implemented and what’s not.

Your duty is to communicate the vision of the product,  its design, and every-day execution routine. However, how to do it best? You should bear in mind that once you communicate vital information will not be enough, and you will have to reinforce it via several avenues simultaneously.

Create Impressive User’s Stories

Effective user stories are everything in agile PM. A user’s story is called a brief description of the customers needs from the product. This is an ultimate requirement definition. The peculiarity of the user’s story is that it contains only a few most crucial facts (usually in several sentences) about the product so that the developers can immediately grasp the idea and evaluate time and effort for its implementation.  

Approach creating of user stories carefully, especially while using online tools or developing apps, because the average users do not have enough understanding of the web apps or web sites, so may fail to clearly articulate what they want from the product.

For example: “As a customer, I wanna use the drop menu on the top right tool bar of the website.”

Besides, every user story should be laconic and easy to code and test for the developers.

Work out a Product Roadmap

User stories may differ. Some of them may be more essential and time-sensitive. As a good PM you set the priorities on which story should be included in the roadmap in first turn and announce the schedules. This is also vital, as some designers or other developers from your team may include them their way according to their own preferences. This is a wrong turn because all stories should be published according to their importance.  

Visual representation of the user stories that are organized is your roadmap. You can look up in your roadmap, when the products are going to be released, and the rundown of key components that should be delivered to satisfy the vision.

Keep in mind that you can use technology roadmap template to achieve perfection or seek for technology roadmap sample to work out your own roadmap effectively and help the creation process twice faster.

Welcome with your suggestions and comments!