What is tribe model management?

Tribe model management (TMM) divides product development workers into specific units, each responsible for one particular aspect of the product’s development.

This concept is more widely employed in agile product development than in other types of product development. It is a method in which product development workers are divided into specific units so that they may then focus on a particular area of a product’s development.

For example, if numerous “squads” work in the same business area, you can merge them to form a larger team known as a “tribe.” One of the motivations for the formation of TMM was the growing trend toward creating innovative team structures within modern firms experiencing rapid growth. Initially, the concept was developed as a technique to support the development department of the music streaming service Spotify.

Tribe Model Management Origins And Components

The original concept behind the model was to separate the development team into different compartments. Consequently, The idea gave the groups and bands within groups a variety of distinct names due to this phenomenon.

As expected, the notion has expanded, and some businesses have come up with additional naming conventions and more major categories to describe their products. examples are as follows:

A Unit

A unit of work composed of a group of autonomous engineers who interact closely on a specific feature of a product is the smallest unit of work.


This is a compilation of teams that have been assembled. As a result, they have been grouped because they will be operating in the same business area.

The term “chapter” refers to a group of developers who are members of the same Tribe but work across separate squads. Individuals in a chapter will often have similar skill sets, but they may be involved in marginally different aspects of the product than those outside of the chapter.


A tribe is a group of squads that share the same commercial goal. A tribe for Spotify, for example, would contain a set of crews working on the music player’s mobile version.


Guilds are similar to chapters in that they work across multiple groups, but their mission is far broader and can include operations across tribes. Members of a guild will be linked together by exchanging knowledge, experience, and best practices.

Other names that have sprung up as the notion has developed include “crew,” “party,” “unit,” “faction,” “troop,” and “lineup,” and there is no doubt that there are many more that are not currently in use.


Example for Tribe Model Management

To understand its importance to any firm, let’s take a talent management company as an example.

By using Tribe Talent Management, the company will seek to assist young and seasoned models and actresses with every facet of their careers. The company will specialize in developing and placing both modeling and acting talent through our extensive network of modeling agencies, agents, and managers worldwide.

The company targed audience could be a seasoned model/actor or just starting. Their professional photographers, makeup artists, stylists, and coaches can offer you the help you need in the competitive world of modeling and acting.

The company goal will be to build a working relationship with our talent and offer them the necessary skills and marketing materials.

Through the Tribe Network of industry professionals, you will obtain everything needed to make a lasting impression with Agents, Managers, and Casting Directors. Simply Put – Tribe will be able to help and guide you if you want to enter the modeling and acting industry.

The Benefits of using the Tribe Model Management model

When it comes to implementing the TMM principle, there are a lot of benefits. In addition, tribe model management reduces the number of dependencies throughout the project for the project manager. Groups are more likely to be able to overlap their portfolios, and tasks are more likely to be flexible.

The tribe model management also aids in the elimination of redundant procedures and the improvement of clarity and accountability. The model enhances the likelihood of the company inventing, evolving, and innovating in the future.

The tribal approach can help a growing company gain autonomy, focus expertise where it’s most beneficial, and accelerate product development. A product company can get various advantages by implementing a tribe engineering model, including, But not limited to:

●     Product release and update times have been shortened.

●     Domain competence in each area of the product or portfolio has improved.

●     Dependencies are minimized.

●     Processes that are no longer needed

●     Increased accountability and transparency

●     Increased opportunity for invention and problem-solving creativity

When to Use Tribe Model Management

An organization’s usage of the TMM idea is most suited when it is already relatively large but is either expanding rapidly or predicts that it will quickly develop. Within their respective workforces, small enterprises might survive with uncertain roles and expectations of their employees.

In truth, there are situations when this technique is required. TMM, on the other hand, makes more sense when the product line increases, the number of employees grows, and the goods get more involved. But to make the switch to TMM, such an organization will need to implement an agile product management strategy.

This strategy is intended to help companies shape themselves to issue regular product functionality updates and take advantage of market feedback.

How to use the Tribe Model Management model

According to the model, you should answer the following concerns before moving forward with the development of the product:

●      is your team capable of evolving to scale with the expansion of the enterprise?

●      Is it now possible to offer each department or group the needed resources?

●     Does it seem like it would be able to keep future bureaucracy to an absolute minimum?

●     And more importantly, can rapid planning and a smooth product launch still be accomplished?



Initially, the tribe model management can shorten the time it takes to bring a product to market and issue updates, which is a significant benefit. Additionally, it promotes better know-how in each phase of the product’s development because experience is exchanged more readily as time goes on.


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