What is intuitive
Intuitive refers to a product’s ease of use. With intuitive products, users can easily understand how to use them through intuition without effort or guidance. This process of designing intuitive products is called intuitive design.
The Ideal Intuitive Design
Just having a perfectly intuitive product is not enough. This is because people are different, and each user might have a different experience while using the product. Moreover, your users are in the best position to tell you how to design intuitively. So the first thing to do when you are creating a product is to understand your future users.
Before you release a product into the market, present users with a prototype or minimum viable product and ask if the product experience meets their expectations, then use the feedback to find out what to streamline to improve their experience.
Secondly, product managers need to put design at the center of product management. Design discussions should start at the beginning of the production process and not only after the product managers have developed a plan for features and functionality. This is because the design is not an afterthought that you can add after production but an essential part of the designing process of an intuitive product.
Making an intuitive product also calls for testing. Get as far away as you can from the product management team and get coworkers in other departments to test the product before releasing it. Ask them to use the product to complete a task and note any difficulties they had. This is a great way to uncover design flaws and make changes to create an intuitive product.
What is the Significance Of Intuitive Design
The intuitive design approach creates a product that users can learn to use quickly with minimal instruction. When a product is easy to understand, it benefits users and designers in the following ways.
● An intuitive design creates a memorable user experience because users can do everything they want with the product quickly and successfully. This saves them time and allows them to be more efficient, but it makes them feel like they’ve been using your platform for a long time, even if it’s their first time.
● The intuitive design approach also increases sales and forges strong bonds between producers, products, and consumers. When users find it easy to use your product, it connects them and the product. This eventually makes them come back to purchase the product from you.
● Users who are happy with an intuitive product give feedback that you can use to rebuild the product and make it better according to their needs. Furthermore, feedback gives you new ideas to develop similar products that your consumers would like.
Some actions may seem easy to product designers. However, not everyone is tech-savvy, and those actions can be complex for some users. In this regard, designers should incorporate users’ daily experiences into products to make them familiar and easy to use. This way, consumers don’t have to turn to manuals and guides to learn how to use your product.