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Product Portfolio
Management Software

Our product portfolio management software is designed to help you align objectives, prioritize investments, and drive portfolio performance, all from one intuitive platform. With advanced tools built on proven best practices, you can ensure every product and initiative fuels your company’s long-term growth and resilience.

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Product managers collaborating around a shared portfolio planning dashboard in Craft.io, integrating tools like Jira and Microsoft Teams.
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Portfolio backlog dashboard showing product lines, tasks, statuses, and capacity planning columns in a software interface.

Connect Strategy and Execution with Product Portfolio Management

Efficiently connect strategic planning with tactical execution across your product portfolio, gaining a high-level overview of all your data consolidated into one platform. Seamlessly bridge strategy and delivery across your portfolio. Unify your strategic planning with tactical execution using powerful product portfolio management software. Get a high-level overview of all product data in one centralized platform to enable faster, smarter decisions across teams.

chart view of portfolio initiatives with color-coded timelines and dependencies in a project management software interface.

Plan and Prioritize with Product Portfolio Management Tools

Effectively manage, prioritize, and sync key initiatives across your product portfolio, connecting them to actual work done by different teams. Set your portfolio up for success by focusing on what matters most. Use advanced product portfolio management tools to plan, prioritize, and sync initiatives across your teams. Ensure each initiative supports broader business goals, all while maintaining full visibility and control.

Teams collaborating and standardizing workflows using project portfolio management software

Standardize Portfolio Workflows with Product Portfolio Management

Visualize cross-product-line dependencies and implement uniform data models and processes portfolio-wide to encourage standardization and streamline workflows. Establish clarity and consistency across product lines. Visualize cross-product dependencies and streamline workflows using product portfolio management software. Standardize data models and processes across your organization to boost collaboration, agility, and execution speed.

FAQs

What is portfolio product management?

Portfolio product management is the process of managing multiple products to align with business goals. With Craft.io, you can connect strategy, prioritize work, and gain full visibility across your product portfolio.

What are the four types of portfolio management?

The four types are active, passive, discretionary, and non-discretionary. Craft.io supports all of them by helping teams prioritize, plan, and manage product initiatives effectively.

What is the best ppm software?

The best Project Portfolio Management (PPM) software is one that seamlessly connects strategy, planning, and execution, and that’s exactly what Craft.io delivers. Designed specifically for product organizations, Craft.io gives you the tools to plan initiatives, manage dependencies, align cross-functional teams, and track outcomes. 

Why Teams Choose Craft.io for Portfolio and Product Management

“craft.io makes it so easy to tie everything we do to OKRs and other metrics that it’s proving to be one of the most valuable tools in Kingfisher’s move to a product-led culture.”

Matt Jackson
Matt Jackson

Matt Jackson

Group Product Manager, Kingfisher

“The bar for what makes a great product gets higher every year. craft.io is a testament to that. We expect them to keep defining what it means to be at the cutting edge of product, not only in 2023 but also in the years to come.”

SC Moatti

Founding CEO, Products That Count

“Now that we have a software solution designed specifically for product management, our agile teams are able to connect OKRs directly to items on their roadmaps and quickly weigh competing items by applying the prioritization models built right into craft.io.”

Sagar Medandarao

Product Management CoE, Fannie Mae

"craft.io is the first solution I’ve ever used that lets me do just about all of my product work in one environment. That saves me hours every week.”

Jack Yulzari

Product Team Manager, AI21 labs

“Of all the benefits we’re receiving from craft.io, I think the most significant is being able to view, analyze, and share the same data in many different ways.”

Petra Angeli

VP of Products, Acolad

“... we extended the product delivery with the product discovery part, driven by insight from customers in one tool!!”

Marcin Jedrzejczak

Lead Product Manager, SAP

"Everything on one place".

Soledad Rivero

Scrum Master, Kimberly-Clark

“The full package for road mapping, feedback gathering tool that will truly enable any PM.”

Stephan Becker

Sr Product Manager, Radicle Balance

"At SaaS Awards, we were most impressed with craft.io's Guru layer, which provides teams with easy access to hundreds of best-practice templates and views."

Annabelle Whittall

Lead Judge, SaaS Awards

"craft.io offers the possibility to set up multiple views that adjust to your needs: roadmap prioritization, capacity planning, or simply demand intaking."

Victoria Pacialeo

Product Owner eCommerce, Kimberly-Clark

“This tool is a one-stop-shop for product management. craft.io helped us stay on top of our product management work, but it has also helped us learn how to be a better product team.”


Yonatan Schreiber

CEO & Co-Founder, blings.io

“With craft.io, we have an always-updated roadmap and a single source of truth that anyone in the company can view. I can’t overstate how valuable that is.”

Ventsi Tasev

Group Product Manager, quickbase

“You are pro-grade product managers. Delivering better outcomes and driving continuous improvement.”


Rusty Zaspel

Transformation Champion & Senior Marketing Leader, Kimberly-Clark

"…the best combination of stakeholder friendly and team friendly features on the market."

Matt Weghorst

VP of Engineering, Social Native

craft.io is the perfect product for product managers. It makes it very easy to manage your products all the way from Strategy to detailed implementation lifecycles.

Abhijit Dev

Lead Product Manager, IMImobile, Cornell University

Product Management, easier. It's also a clearly modern web app, unlike most of its competitors. You can easily create stories and issues out of notes.

Alexander Holley

Product Owner, Artos Systems

craft.io supports the entire product management life cycle with a rich and easy to use interface. The kanban boards are well designed and implemented.

Paul Davis

Product Manager, Cornell University, Cisco

Great products start with great product management

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