Product teams are pushed to work with poorly suited, limited tools and have been forced to adapt in order to
Product teams are pushed to work with poorly suited, limited tools and have been forced to adapt in order to get their work done. Instead of double-handling data from JIRA into Excel sheets, or from Salesforce into Docs, product managers now have one purpose-built tool that integrates with all existing platforms in use. The issue here is how to make a change, how to change the behavior of product people and shift to tools which were built for product management and its methodologies, leaving behind the mechanisms they created with JIRA, Excel and all sorts of notes.
Kristen Berman (CEO at Irrational Labs) and Elad Simon (CEO at Craft.io) discussed how to apply the principles and methods of behavioral science to product design.
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