Now Available:’s Product Portfolio Management Solution Team Published: 24 Jan 2023 Updated: 22 Jun 2023
Dependency portfolio dashboard

The Challenge: Product Leaders Lack a Tool for Organization-wide Visibility

While Product Managers are responsible for the strategy and progress of individual products or product lines, product executives have a different responsibility. They need to set the broad strategic direction for the entire organization, deciding which key initiatives are most likely to maximize performance and achieve strategic objectives.

But because most product leaders can’t view and analyze all of this content in one place, standardized across teams and product lines, setting that companywide strategic direction is even more challenging. Product leaders need a centralized platform to view and manage all of their Product Managers’ data (roadmaps, backlogs, prioritization decisions, processes, user feedback, etc.) — rather than having to track down this information team by team, product line by product line, in different siloed tools.

Enterprise product management platform buyer's guide’s Product Portfolio Management Solution: The New Home for Product Leaders

 Introducing Craft’s Product Portfolio Management, designed specifically to give product leaders the big picture and the ability to manage and execute the organization’s product portfolio strategy. Here are five ways this new solution can boost a product organization’s ROI — and make the product leader’s life a lot easier. 

5 Ways This Solution Helps Product Leaders

"benefits" written in wooden blocks

1. Create a single source of truth.’s Product Portfolio Management makes it easy to create, view, manage, prioritize, and sync key initiatives and high-level items across different product lines, and connect them to actual work done by the different teams. In short, it helps you see the full picture across your organization to ensure you’re making strategic decisions for your company based on all available information — and not missing key pieces of data that might otherwise be locked away in a Product Manager’s siloed application.

Centralizing all your product organization data and processes into one source of truth will save wasted work hours and reduce the risk of flawed execution.

2. Connect roadmaps to business goals.

With’s Product Portfolio Management, you can ensure your product roadmaps connect strategy and key initiatives to business objectives. You can use portfolio views like Swimlanes, Kanban, or Timeline to showcase data across product lines, helping you tell the right story to the right audience.

Connecting every product decision to a business goal means you’ll be able to prioritize the features that help achieve your company’s strategic objectives.

3. Connect strategy to execution.’s Product Portfolio Management also enables you to tie your strategic planning and company goals to tactical work portfolio-wide. The solution makes it easy to track and manage the ground-level work and ensure the tasks your teams are engaged in are in fact driving your larger strategic goals and plans.

Drilling all the way down from the highest strategic-level key initiatives to the granular details of each product and its features allows you to see the full picture in terms of which teams are making progress on which initiatives, and to ensure that all task-level assignments support your larger strategic goals. This will put you in a better position to prioritize the work that helps achieve your company’s objectives.

Note: makes it even easier to break down your key initiatives into granular work items across product lines and track their progress, by integrating with your developers’ preferred workflow tools like Jira Software, and Azure DevOps. This will help you seamlessly sync and track your organization’s development progress without leaving

4. Identify and manage dependencies across product lines.

The Product Portfolio Management solution also allows you to spot and monitor dependencies across product lines, so you can optimize company-wide development processes and improve efficiency between different teams.

Identifying dependencies across teams or product lines and making sure the right people know about them and can sequence their work accordingly, means you’ll reduce the chances of delays, duplicate work, and errors that require rework. Proactively avoiding these problems will lead to reduced time to market — and your product earning revenue sooner

5. Create data and process uniformity.

This solution also lets you use portfolio custom fields to create a uniform process across the portfolio, as well as a uniform data model to ensure all product lines align around the same information, all of which can help encourage standardization across your product lines.

Ensuring product teams across your organization are using the same processes and hierarchies for capturing and presenting their data means you’ll be able to plan and prioritize at the portfolio level using a true apples-to-apples analysis of your organization’s product content. And being able to plan and prioritize your key initiatives based on this uniform data will help you release more successful products.

Upwards trend with arrows on wooden blocks

Bottom line:’s Product Portfolio Management solution centralizes the functionality you’ll need to successfully carry out many of your day-to-day product leadership responsibilities. And if we’ve persuaded you that this solution can help improve your product organization’s strategic work — and even boost your organization’s revenue — we encourage you to try it now.

To see how your team can benefit from the
Product Portfolio Management solution,
Schedule a demo with a product executive. Team Team