Craft.io offers the industry’s most comprehensive MCP integration, exposing the complete product system and enabling AI to operate seamlessly across strategy, planning, and execution within a unified environment.

Through MCP, LLMs like ChatGPT and Claude can access Craft.io data alongside other MCP-enabled tools such as Figma, Mixpanel, and Slack, enabling cross-system workflows orchestrated by the LLM while preserving Craft.io as the system of record for product data.

This shared context allows AI agents to collaborate on the same product data, ensuring consistent reasoning, structure, and execution across the organization.

AI skills powered by shared product context

Move from prompts to reusable AI workflows

Most AI product solutions today operate on partial context; they can summarize or assist workflows, but cannot operate across the full product system or update it as a unified source of truth.

Craft.io MCP exposes the complete product system, from feedback and strategy to roadmaps and delivery, making Craft.io both the system of record for product data and the system where AI agents can take action. This enables AI to operate across the full product lifecycle.

Craft.io MCP enables reusable AI skills: structured workflows powered by shared product intelligence, not isolated prompts.

Native Craft.io skills

AI workflows built on your complete product system.

With full access to feedback, OKRs, initiatives, roadmaps, dependencies, and work items, AI can operate with true product context.

• Feedback analysis: identify recurring customer themes and link them to product priorities
• Prioritization skill: surface high-impact work based on feedback, strategy, and delivery context
• PRD generation: draft structured specs using existing initiatives and product data
• Roadmap updates: create and update roadmap items aligned with goals, capacity, and dependencies.
• OKR planning: create and refine OKRs based on product outcomes and strategy
• Executive updates: generate leadership-ready status summaries in seconds
• Release notes: turn shipped work into structured release communications

Cross-system skills

Extend workflows across your product ecosystem

Combine Craft.io context with tools like Figma, Mixpanel, Pendo, Slack, and other MCP-enabled systems to run end-to-end product workflows.

• Connect product insights with design and delivery
• Combine analytics, feedback, and roadmap data for discovery
• Align planning across tools, teams, and systems
• Turn cross-platform signals into product decisions

Built for the whole product org

One source of truth. Endless workflows

Craft.io MCP brings the entire product organization into a shared AI-powered context layer,  so every team can work from the same product intelligence, in the tools they already use.

Product Managers – Make faster, higher-quality decisions by asking AI to analyze feedback, surface opportunities, prioritize work, and draft PRDs, all grounded in live product context.

Customer Success & Product Operations – Bridge customer signals and product execution by turning feedback, support data, and usage insights into roadmap-ready intelligence, and allowing feedback submission directly through MCP.

Technical & Delivery Teams – Build and execute AI-powered workflows connected to Craft.io and your toolchain, including Figma, Slack, GitHub, and Mixpanel, while keeping product data synchronized and governed.

Security and access

Governed. Trusted. Yours

MCP doesn’t mean open. Every connection runs under your existing Craft.io permissions. Your AI can only see and do exactly what you allow.

• Individual user authentication – Every action is attributed to a real user. MCP actions are recorded in the item activity log as agent-driven actions.
• Granular permissions – You define what AI can do, from read-only access to full create, update, and delete capabilities,  with enforcement inherited directly from Craft.io’s permission system.
• Scoped access control – AI access is limited to the exact areas you define, whether that’s specific spaces, workspaces, portfolios, or portals, ensuring it only operates within approved boundaries.

Choose your AI Experience

Two ways to enter AI-native product management

Whether you want AI built directly into Craft.io or extended across your entire toolchain, you can choose the experience that fits your team today.

Built-in AI – Guru AI

Use Craft.io’s built-in Guru AI to get instant assistance directly inside your product workspace, without any setup or external connections. It helps you explore data, generate insights, and support everyday product decisions within Craft.io.

Explore Guru AI

Custom MCP

Connect Craft.io MCP to the AI tools your team already uses, like ChatGPT or Claude, to run end-to-end AI-driven product workflows across your product system and connected tools, powered by full product context.

Connect your AI tools