Defining user personas is a technique used in product development to model target customers, formalized as realistic, yet still fictional, characters. Creating user personas in UX involves a certain degree of research. You need to get to know your target audience to be able to create goal-directed archetypes that focus on customer needs, behavioral attributes, context and demographics to successfully serve your product management needs. There are several types of user personas for UX, including complex, lean (proto-personas), empathy, goal-oriented/design and marketing/demographic personas.
A few ways to make sure that your user personas will really represent a wide range of customers:
The use of “personas” is extremely helpful in designing effective product management workflows. They allow brands to visualize their products from the customer’s point of view. Yet, agile timelines are not always afforded the lengthy periods needed to invest in complex personas. Lean personas for UX can still provide the value and insights your product management team needs, presenting only as much information as your PM team needs to mull and complete the project. Usually built more from qualitative data than from quantitative, the lean UX process is faster and friendlier on the company budget, provided, of course, that your product owners or stakeholders do not demand multiple reviews before approval. Our user persona templates are best suited for lean personas.
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